AAM, Marelli, dSPACE to Display Latest Technology Advances at CES in Las Vegas

American Axle & Manufacturing in Detroit, Marelli in Southfield, and dSPACE in Wixom will be among the local companies exhibiting their latest technology at the 2024 Consumer Electronics Show in Las Vegas, Jan. 9-11.
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Marelli CES display
At CES 2024 Marelli will present its Intelligent Social Display, designed to support vehicle-to-x communication, providing various opportunities for illumination and communication via light. // Photo courtesy of Marelli

American Axle & Manufacturing in Detroit, Marelli in Southfield, and dSPACE in Wixom will be among the local companies exhibiting their latest technology at the 2024 Consumer Electronics Show in Las Vegas, Jan. 9-11.

AAM will showcase its best-in-class electronic drive unit technology for both hybrid and fully electric powertrains. The Mercedes AMG GT 63 S E Performance sedan will be in the company’s booth, which features AAM’s EDU providing a power/torque output of 150 kW/204HP.

The company also will be showing its next generation of front and rear e-beam axles integrating AAM’s 3-in-1 e-Drive technology. AAM will showcase a battery electric light-duty truck, featuring AAM’s 3-in-1 high-speed EDUs. The light-duty pickup truck, built entirely by AAM engineers from a production ICE platform, features a single 150kW EDU driving the front wheels and a 425kW e-Beam in the rear.

A full assortment of components including rotor shafts, park lock actuators, output shafts, and differentials will be on display. These product technologies are designed and manufactured all over the world for various OEM customers.

“CES is the premier event to showcase the full breadth and depth of our innovative solutions and tell our story to a broad range of partners,” says David C. Dauch, chairman and CEO of AAM. “AAM continues to support a rapidly changing global auto industry by expanding our electrification platforms for any type of vehicle. This includes performance sedans, SUVs, light- and heavy-duty trucks and skateboards, empowering OEMs to create cleaner and more efficient vehicles.”

Marelli will present its Intelligent Social Display messaging feature at CES.This feature is designed to support vehicle-to-x communication.

The Intelligent Social Display provides new opportunities for illumination and communication via light, on and around the vehicle, according to Marelli officials. The company is in series production with two Chinese automakers with mid-resolution displays integrated into the vehicle front. For integration within the rear lamp or trunk surface, a second generation of high-resolution displays based on mini-LED technology is in development and can also achieve homologated lighting functions.

The Intelligent Social Display can indicate when the car is in autonomous mode, signal driver intent, and communicate to pedestrians with messages such as “safe to cross” when approaching an intersection or crosswalk.

There are many integration options available with the Intelligent Social Display. In China, OEMs are integrating the displays into the front and side of the vehicle, offering on-demand functionality and customized patterns for safety and socializing. Use cases for integration in the rear include using symbols to convey environmental scenarios such as a traffic jam, accident ahead, or unsafe driving conditions. A “thank you” message could be shared after a vehicle has been allowed to pass or merge into traffic.

dSPACE Inc. will be part of the Autonomous Challenge @ CES 2024, which will be run Jan. 11 at the Las Vegas Motor Speedway with nine teams representing 17 universities will compete against each other with fully autonomous racecars.

Prior to the race, the technology involved will be on display at the Las Vegas Convention Center’s West Hall.

dSPACE will demonstrate a modular system design for the testing of battery management systems. The system’s field of application in the areas of development and validation range from battery systems for electric cars and planes to energy storage systems for modern power grids.

The company also will be exhibiting its AUTERA AutoBox, the central onboard computer that manages all sensor data and performs the complex trajectory calculations.