Society C, a cannabis company owned by Natrabis in Lake Orion, will open a $25-million cultivation facility on Friday. The 54,000-square-foot building, located at 4601 Liberty Drive South in Lake Orion, is located on a 5.5-acre site.
The facility, which saw construction start in fall 2020, has been designed with the latest green technology to help reduce the company’s environmental footprint, improve quality and operating efficiency, and reduce waste.
Society C states it is using a state-of-the-art Rhythm “fertigation” system to deliver a custom fertilizer recipe with precision, automatically, and on-demand via software that tracks and manages the health of approximately 20,000 of the facility’s plants throughout their entire growing cycle.
The fertigation system houses a built-in environmentally friendly plant run reclaim that operates in tandem with a $4 million state-of-the-art HVAC system to recapture condensation, run it through an underground filtration system, and recycle it into clean water to help irrigate each plant.
Society C’s all-inclusive operation has its own internal processing facility with a $2 million on-site lab, outfitted by Troy-based Precession Extraction, one of the largest, most technically advanced processing equipment manufacturers in the country. The facility includes nine “flower” rooms capable of producing roughly 350 pounds of natural, premium quality cannabis per week.
“We are thrilled to be able to introduce the innovation, integrity and passion behind our product and our new brand to the local community and the state of Michigan,” says Michael Thomas, co-founder of Natrabis.
“Collectively, we’ve been in the industry for over 20 years, and we have an endearing respect for the pioneers of this culture. Our entire team is extremely passionate and committed to not only producing the highest quality cannabis in the country at an affordable price, but to being an industry leader through education, advocacy, and philanthropy.”
Society C, through parent company Natrabis and a combination of individual accredited investors and debt partner Advanced Flower Capital, secured over $25 million in investments to develop the new cultivation facility.
The company has hired its executive staff and is in the process of filling roughly 60 new positions from compliance officers and cultivation technicians, to administrative, packagers, and marketing and sales representatives.