2025 Lincoln Aviator Offers New Design, Technology

The 2025 Lincoln Aviator SUV unveiled today was engineered to combine elevated design and with the all-new Lincoln Digital Experience and BlueCruise hands-free highway driving technology, which are available on Aviator for the first time.
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The 2025 Lincoln Aviator SUV unveiled today was engineered to combine elevated design and with the all-new Lincoln Digital Experience and BlueCruise hands-free highway driving technology, which are available on Aviator for the first time.

2025 Lincoln Aviator
The new 2025 Lincoln Aviator incorporates a new exterior design and the brand’s latest technology. // Photo courtesy of Lincoln

The 2025 Aviator design features a new face, with an updated grille, headlamps, and available sequentially animated daytime running lamp light strips. According to Lincoln, these features were added to give the Aviator a “confident and commanding stance.”

The Aviator was first introduced to the Lincoln lineup in 2019. Since then, it has attracted new clients to the brand at a conquest rate of nearly 70 percent, the highest in the Lincoln portfolio.

“With the new Aviator, technology takes an even larger role in helping create a relaxing, luxurious space that our clients have come to appreciate and expect from Lincoln,” says Heidi Shaffer, director of Lincoln. “With advanced, connected features like the Lincoln Digital Experience and BlueCruise hands-free driving technology, we are creating a new, digital sanctuary on the road.”

The all-new Lincoln Digital Experience was engineered to enable drivers and passengers to be able to access their favorite apps and services from Google and Amazon, as well as with Apple CarPlay powered by iPhone, and Android Auto using a compatible Android device.

This idea behind these inclusions is from the moment drivers and passengers enter their Aviator, it becomes a personalized experience, with their favorite apps and content easily displayed front and center to help make time behind the wheel more enjoyable, even when parked, says Shaffer.

To help make the experience easier to use, the Aviator features a larger 13.2-inch touchscreen over the center stack and a new 12.4-inch digital cluster screen.

The 2025 Aviator was designed to prioritize the use of voice. Customers can select either Google Assistant or Alexa in-vehicle controls such as to set in-vehicle temperature, search information, find and set a destination and request a specific broadcast or satellite radio station.

They also can help with making calls, sending texts, setting a meeting, or controlling connected home devices. When using CarPlay, Siri voice control is specially designed for driving scenarios, like announcing or making calls, responding to messages using just voice, playing music, or sharing an ETA while navigating with Apple Maps.

The Aviator also uses Google Maps for real-time traffic, road conditions, dynamic and eco-friendly routes, and points of interest. It is also displayed on both the touchscreen and the digital cluster. The Lincoln Digital Experience was engineered to connect to the driver’s digital life to make the cabin more personalized.

Now drivers and passengers can enjoy streaming music, audiobooks, and podcasts using entertainment apps downloaded on Google Play, including Spotify, Amazon Music, Audible, and iHeartRadio, as well as embedded SiriusXM with 360L for a personalized listening experience so they are always available in the vehicle, regardless of whether a smartphone is connected in the vehicle.

Other convenience features include the wireless charging pad for compatible mobile phones newly located in the front-row center media bin, making it easier for drivers and passengers to stay charged. Multiple power outlets and USB capability in all three rows keep occupants connected wherever the journey may take them.