2024 Buick Encore GX Features New Design and Virtual Cockpit System

The Buick brand of General Motors Co. in Detroit today revealed the 2024 Encore GX, which sports a new exterior design and tech-centric interior.
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The 2024 Buick Encore GX small premium SUV goes into production next month and will be available for customers this spring. // Courtesy of Buick
The 2024 Buick Encore GX small premium SUV goes into production next month and will be available for customers this spring. // Courtesy of Buick

The Buick brand of General Motors Co. in Detroit today revealed the 2024 Encore GX, which sports a new exterior design and tech-centric interior.

The premium small SUV also is the first vehicle in North America to adopt the brand’s new tri-shield logo — now the face of Buick’s front-end styling.

First seen on the Buick Wildcat EV concept, the front fascia design features a forward-leaning front-end that comes to a crescendo at the brand’s body-mounted tri-shield logo. An updated modern grille pairs with signature winged LED headlamps, while new 18-inch and 19-inch wheel options are available.

“The new Encore GX delivers a sleek, sporty, sophisticated presence,” says Bob Boniface, director of Global Buick Design. “It’s inherently functional, yet the new exterior design creates a more stylish and modern persona that is unique in today’s small SUV segment.”

The Encore GX’s rear styling also features the new Buick logo and typography prominently displayed in the center of the tailgate, while new LED taillamps come standard on ST and Avenir trims. The ST also comes standard with high gloss black front and rear bumpers and is offered with an optional Black Roof Package.

The Avenir trim package represents the highest expression of Buick luxury, according to the automaker.

The Encore GX’s updated interior is centered around Buick’s Virtual Cockpit System (VCS), with Encore GX the first Buick to adopt this technology. VCS features 19 diagonal inches of high-definition screens under one sheet of glass, comprising an 11-inch diagonal infotainment system — the largest infotainment screen in its segment — and a configurable 8-inch diagonal driver cluster screen, both angled toward the driver for intuitive control.

The latest version of Buick’s infotainment provides a new layout, customizable home screen, and easily accessible vehicle categories. Wireless Apple CarPlay and Android Auto compatibility are standard, and wireless phone charging also is available.

“The Encore GX is the first Buick in North America to sport our revamped interior and new Virtual Cockpit System,” Boniface says. “It’s rare to get such an elevated, tech-forward interior in a vehicle at this starting price. We wanted to uplift every aspect of the Encore GX and put the entire small SUV segment on notice.”

The Encore GX Preferred trim starts at $26,8959, with Sport Touring starting at $28,0959, and Avenir starting at $33,1959.

Soft-touch materials and unique stitching patterns flow throughout the updated interior. Avenir and ST logos are stitched into the head restraints on their respective trims, while the ST features a sporty flat-bottom steering wheel.

The “premium cabin experience” is enhanced with Buick’s QuietTuning system, which helps prevent unwanted road noise from entering the cabin for a serene and premium driving experience.

Buick’s Avenir trim is coming off its most successful year yet, says GM, commanding approximately a 27 percent and 28 percent adoption rate on the Enclave and Envision.

Available for the first time on the Encore GX, the Avenir trim elevates the small SUV segment to a new level, offering customers exclusive design cues, cutting-edge features and premium materials.

On the exterior, the Encore GX Avenir includes a unique Avenir grille, unique clear lens LED tail lamps, 19-inch Avenir-specific wheels, chrome front and rear bumper accents, and black carbon metallic body side molding.

The Avenir experience continues inside, as the new Encore GX Avenir brings a Whisper Beige and Jet Black color theme, leather seats, 10-way power driver seat, eight-way power passenger seat, heated steering wheel, air ionizer, rearview auto dim mirror, embroidered Avenir head restraints, and Avenir door sills.

The 2024 Encore GX comes standard with a 1.2-liter turbocharged engine that produces 137 horsepower and 162 lb.-ft. of torque. A 1.3-litrer turbocharged engine also is available that produces 155 horsepower and 174 lb.-ft. of torque. Buick ways each engine’s turbocharger allows it to reach torque peak much faster and maintain that torque peak for a longer RPM band compared to a naturally aspirated engine, providing greater responsiveness and a more engaging drive for customers.

“The Encore GX is spirited and fun-to-drive, while providing the driver with a hushed and innately comfortable driving experience on a range of different road conditions,” says Seth Valentine, program engineering manager at Buick.

AWD is available across all trims, and those models are equipped with a nine-speed automatic transmission. FWD models come standard with a continuously variable transmission (CVT).

FWD models will offer a GM-estimated 30 mpg (combined), while AWD models will offer a GM-estimated 27 mpg (combined).

The 2024 Encore GX comes standard with the Buick Driver Confidence package, which includes six active safety and driver assistance technologies such as Automatic Emergency Braking, Lane Keep Assist with Lane Departure Warning, IntelliBeam auto high-beams, and others.

Additional available safety and tech packages include features such as Lane Change Alert with Side Blind Zone Alert, Adaptive Cruise Control and Rear Camera Mirror.

The 2024 Encore GX will enter production next month and will be available for customers this spring. Customers will be able to build and order a new Encore GX on Buick.com starting in May 2023.