General Motors Co.’s Buick brand has announced the addition of the Regal Avenir, the fourth Buick globally to get an Avenir trim in less than a year.
Buick started the trend with the Enclave Avenir and the LaCrosse Avenir. Both models have seen increased sales.
“Avenir sales have exceeded our expectations,” says Phil Brook, vice president of Buick and GMC Marketing. “Buick customers value the exclusive styling, premium features and convenient experience Avenir provides, and we are excited to extend that successful formula to Regal.”
Half of all Regal Sportback buyers are choosing the top trim level, and within the midsize car segment demand is growing for more premium vehicles.
“Innovation comes standard with Avenir,” says Chris Hay, product and pricing director at Buick and GMC. “It is a place for us to showcase our latest ideas to promote occupant well-being before we roll them out to other vehicles in our portfolio.”
On the exterior, Regal Avenir’s more dramatic look features the unique Avenir three-dimensional mesh upper grille inspired by our award-winning concept cars. Avenir script badging on the front doors and exclusive 19-inch Pearl Nickel wheels create more visual differentiation and complement the Regal’s timeless design.
Numerous safety and driver assistance technologies available on other Regal Sportback models come standard on Avenir, including Rear Park Assist, Rear Cross Traffic Alert, Lane Change Alert with Side Blind Zone Alert, LED headlamps with auto leveling, cornering lamps and driver side auto-dimming mirrors. Additional active safety technologies, including Adaptive Cruise Control – Advanced, are also available.
A 250-horsepower 2.0-liter turbocharged four-cylinder engine producing 260 lb-ft of torque, a nine-speed automatic transmission, ample cargo space with a discreet rear opening and tri-folding 40/20/40 rear seats, wireless charging, navigation and Bose eight-speaker premium audio also come standard on Avenir.
Pricing will be announced in early fall 2018 when Avenirs arrive at dealers.
