The exterior color lineup for a selection of Auburn Hills-based Dodge’s 2017 models will include a variety of paint names inspired by the brand’s heritage, such as limited production Green Go and Yellow Jacket hues.
Arriving to the brand’s dealerships this fall, the 2017 Dodge Challenger, Charger, Viper, Durango, Journey, and Grand Caravan will be available in a variety of colors, including Redline 2K, Blu By You, Stout Brown, White Knuckle, Redline 3K, Maximum Steel Metallic, Bomber Brown, Vice White, Octane Red, Bruiser Gray, Pitch Black, and more.
“Our heritage-inspired paint names highlight how the Dodge brand attitude permeates through everything we do, even a simple detail like a color name,” says Tim Kuniskis, head of passenger car brands for Dodge, SRT, Chrysler, and Fiat at FCA North America. “For Dodge, the heritage-inspired names are more than just catchy ways to call out our paint — these names resonate with our customers, speaking to their personality, their car passion, and their love of their Dodge.”
Like the Top Banana, HEMI Orange, and Panther Pink exterior colors originating from Dodge during the muscle-car era, he says the brand is digging deep to revive its paint naming strategy for 2017.
For the 2017 model year, the Dodge brand lineup features a variety of features, such as LED headlamps, Dodge signature racetrack tail lamps, active exhaust, cold-air induction, 8.4-inch touchscreen infotainment centers, and more.