Service is Good For Business


The recession has forced Michigan businesses to find creative ways to keep their doors open.

It turns out that joining a service organization such as Rotary, the Optimists, Kiwanis, or the Lions can be very helpful in garnering new customers, improving business networks, increasing referrals, and retaining employees.

And oh, yeah, you’ll be giving back to your community, too!

Rotary, for example, probably has a club in your city that meets once per week to break bread, fund projects, and have a few laughs.

Over 1.2 million Rotarians belong to 33,000 Rotary clubs like the one in your city. The organization is over a century old and is known for humanitarian service, high ethical vocational standards, and helping build goodwill and peace.

The world’s Rotary clubs are non-political, non-denominational, and open to all cultures, races, and creeds. Rotary has recently partnered with The Bill Gates Foundation to eradicate the world of polio.

That’s why I’m so proud to be a lifetime Rotarian and member of Rotary Club of Troy Michigan.

So here’s how being a Rotarian can help your business. Rotary thrives on talented volunteers. Members often volunteer to do things they are good at. If you are a Certified Public Accountant, you might offer to be Club Treasurer. If you are in public relations, you may volunteer to publicize an upcoming club fundraiser.

When you do what you’re good at in front of more people, word will get out that you know what you’re doing. This usually gets your company extra attention in the form of more business. It also enhances your network and generates referrals.

If you introduce the joys of service to others at your company, they will quickly look at their Rotary membership as a perk and possibly stay around longer.

If necessity is the mother of invention, and your business needs to innovate, consider joining a service organization.

Editor Note

The Troy Rotary Club presents the leadership seminar, “Effective Leadership – Getting People to Do Stuff,” with Michael Angelo Caruso on Thursday, May 6, 2010 at Walsh College at 3838 Livernois Road in Troy.

Specifically designed for supervisors, managers, team leaders, and upper level management, the seminar offers motivation and reward techniques for employees, strategies for overcoming negativity and ways to deal with challenging personalities in the workplace.

The three-hour presentation will explain how to be a better role model by being less of a boss and more of a coach.  Attendees will also learn two things that motivate almost every time, why money is not a motivator, five ideas for dealing with underperformers, a special question to ask job applicants and more.

Registration and networking begin at 8:30 AM and the program runs from 9 AM until Noon.  This seminar normally costs $125, but Troy Rotary has negotiated a cost of only $45 per person. You’re encouraged to bring your entire leadership team.  Seating is limited.

More information and an online registration form are available at visit

This event is sponsored by Citizens Bank, Walsh College, DBusiness Magazine, and Mullins & Associates, CPAs, PC.

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