2013 Michigan Social Media Brand Index

3012

More and more companies are using social media to increase their market presence and to engage existing and new customers. How are they doing? For the second year, Market Strategies International in Livonia has ranked 50 Michigan companies (among the 200 largest public/private companies), as well as the Big Three automakers, on how well they performed in social media from the second half of 2012 through the first half of 2013.

The Index measures social media interactions — both consumer-generated social media as well as the brands’ sponsored content — and net sentiment, which represents the ratio of positive and negative feelings expressed about a brand based on posts, comments, and mentions collected from millions of social media sources including Facebook profiles, Twitter accounts, YouTube, blogs, and forums.

Rank

Company

Net
Sentiment

1Kellogg Co.
2Domino’s Pizza Inc.
3Carhartt
4Detroit Tigers
5Detroit Red Wings
6Little Caesars Pizza
7Detroit Lions
8Detroit Pistons
9Whirlpool Corp.
10Herman Miller
11La-Z-Boy Inc.
12Hungry Howie’s
13Quicken Loans/Rock Financial
14The Dow Chemical Co.
15Faygo
16Better Made Snack Food Co.
17Art Van Furniture
18Steelcase Inc.
19Kelly Services Inc.
20Penske Automotive
21DTE Energy
22Spartan Stores
23Perrigo Co.
24Shinola
25The Suburban Collection
26Gentex Corp.
27Belle Tire
28Mercantile Bank Corp.
29Plante Moran
30Garden Fresh Salsa Co. Inc.
31Ambassador Bridge
32Masco Corp.
33Stryker Corp.
34Flagstar Bancorp Inc.
35Valassis Communications Inc.
36CMS Energy Corp.
37Wolverine World Wide Inc.
38Macatawa Bank Corp.
39Universal Forest Products Inc.
40ABC Appliance Inc.
41Atlas Oil Co.
42Absopure Water Co.
43Guardian Alarm
44Barton Malow Co.
45Soave Enterprises LLC
46Kar’s Nut Products
47Sherwood Food Distributors LLC
48Ideal Shield
49Innovation Ventures LLC
50Walbridge Aldinger Co.

2013 Michigan Social Media Brand Index: The Big Three

Rank

Company

1Ford Motor Co.
2Chrysler Group
3General Motors Co.

 

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