Matthew Mason

In recent months, much has been written and discussed regarding the future of retail - in particular, the "Amazon Effect" - with more consumers opting for online shopping over bricks and mortar locations than ever before. While there is no denying that traditional retail outlets have been falling by the wayside in record numbers, I would argue that the Amazon Effect is overblown; an overreaction in comparison to what is actually occurring in the marketplace. Counterintuitive? Absolutely. Off base? Founded on what we are seeing and working on across the country, absolutely not.