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Joseph F. Bastian
In this modern age, there is more data and information being captured, collected and catalogued than ever before in the history of humankind. Who are the storytellers and where are the stories that will bring this data to life?
Lately, I've been wondering if it's possible to run a successful business targeting people as your central, most important resource. Beyond the standard, corporate culture and human resource platitudes, does human-centered business design really work? Then I went to visit Hitsville U.S.A., where from two modest houses in Detroit came a sound that changed the world.
Small companies often succeed on sheer will and raw talent. Large companies build strength and power through the mechanics of process innovation. But neither model is sustainable.
In classical folklore and literature, the antagonist or force of evil uses distraction as a tool to trip up and defeat the hero. The villain confuses the hero by preoccupying him/her with either events from the past or fears of the future. This tactic prevents the hero from focusing on the present and dealing with the task at hand.
All businesses are driven toward success. Of course, success can be a subjective thing, depending on whom you ask. It’s ironic to think that from an organizational development perspective, the preoccupation with continued success can mark the beginning of long-term failure.
It’s a stark reality that as a culture, we are becoming less literate, however, book lovers and avid readers should not be disheartened. As the National Education Association points out, “Western civilization has become more dependent than ever on visual culture, visual artifacts, and visual communication as a mode of discourse and a means of developing a social and cultural identity.”
As organizations continue to rebuild and grow, the first area of focus is sales. In every for-profit business, all things begin and end with the strength (or weakness) of its sales department.