Fiat Chrysler Automobiles in Auburn Hills has unveiled the luxury Southwestern-themed Laramie Longhorn Edition for its 2019 Ram 2500 and 3500 heavy duty pickups, complete with real wood, leather, and steel trim on the interior, and large belt-buckle badging on the exterior.
The Laramie Longhorn draws from features and design cues like an antique pocket watch, hand-tooled leather cowboy boots, or a horseman’s saddle. It also out-powers, out-tows, and out-hauls the competition, according to Ram, due to its 1,000 lb.-ft. of torque, 35,100-pound towing and 7,680-pound payload capacity.
“The new Ram Heavy Duty sets benchmarks in HD capability, ride and handling, luxury, materials, innovation, and technology, extending well past any competitive offerings,” says Reid Bigland, head of the Ram brand. “The Laramie Longhorn is filled with more craftsman-like details, including wood surfaces and 100 percent full-grain leather seats.”
Ram Heavy Duty Laramie Longhorn models include a chrome-slat grille and header surrounding the premium LED lamps with adaptive front-lighting system. Chrome bumpers, tow hooks, and side steps (power optional) come standard as do wheel flares. Two-tone color options include correlating RV match walnut brown bumpers, flares, and lower panels. New 20-inch wheels are offered with a variety of finishes.
Ram Laramie Longhorn’s interior trim features a hand-wrapped, 100 percent full-grain leather-wrapped dashboard, door-panel coverings, and armrests in a southwestern style. Throughout the cabin, a new alligator skin-embossed surface covers the center console, instrument panel, seats, and door-panel inserts.
Other details include satin warm-chrome accents with a brushed-nickel metal badge flush with the console lid and new burned-in “Longhorn” branding mark on upper glove box. Real barn-wood accents are found throughout the cabin. Wood tandem doors on the center console reflect the heightened attention to detail and provide closed storage.
Pricing and availability will be announced soon.
