With the 2020 Silverado HD High Country, Chevrolet Advances Vehicle Personalization


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Chevrolet has introduced its 2020 Silverado HD High Country.

Photo courtesy of Chevrolet

Chevrolet today unveiled its 2020 Silverado HD High Country, the second of five trim level models for the new pickup. The trim levels also include Work Truck, Custom, LT, and LTZ.

Each 2020 Silverado HD model offers a different level of design, features, and technology to meet each customer’s needs. The HD follows the Silverado 1500, which offers eight trim levels.

“Truck customers are very clear: They want the perfect truck for them and not a one-size-fits-most truck compromised for the masses,” says Mike Simcoe, vice president of global design at General Motors.

“That insight shaped our strategy for the next-generation Silverado franchise, providing customers more differentiation between the Silverado 1500 and the Silverado HD as well as more personalization and differentiation between individual trim levels.”

The Silverado HD models offer exterior design details including grilles featuring either the Chevrolet stamped bar or the Chevrolet bowtie and a mix of black, body color, chrome, or two-tone metallic trim exclusive to High Country models.

“We took into account every detail of what customers expect and how they will use their truck,” says Simcoe. “The results are unique versions of the Silverado HD equally at home working on a construction site or pulling a camping trailer.”

The 2020 Silverado HD is expected to go on sale in mid-2019.

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