HoMedics in Commerce Township and New York’s Bluestar Alliance Sign $165M Agreement Under Brookstone Brand


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HoMedics and Bluestar Alliance have signed a license under the Brookstone brand.

Photo courtesy of Bluestar Alliance

HoMedics in Commerce Township, a large manufacturer and distributor of personal health, wellness, and relaxation products, and New York’s Bluestar Alliance have announced the signing of a $165-million, five-year license agreement under the Brookstone brand. The license covers a range of massage, massage chair, home environment, and other select product categories.

“Brookstone is an iconic American brand with tremendous positive consumer awareness,” says Alon Kaufman, CEO of HoMedics. “We are very excited about how the Brookstone brand can further enhance our leadership position in personal health, wellness, and relaxation products by offering compelling quality products synonymous with the Brookstone brand.”

The Brookstone brand and intellectual property were acquired by Bluestar Alliance in October 2018, and the brand is being licensed to best-in-class licensees.

“The addition of HoMedics to our growing roster of quality licensees is a testimony to the enthusiasm for the Brookstone brand by both manufacturers and strategic retailers alike,” says Ralph Gindi, COO of Bluestar Alliance.  “Moreover, there will be additional announcements of strategic partnerships over the coming weeks.”

HoMedics plans to introduce its first collection of Brookstone licensed products at the International Home and Housewares show in March 2019 in Chicago. Products are to be selectively distributed through the retail, e-commerce, and hospitality industries across the U.S., Canada, and Latin America.

“We are thrilled to have HoMedics as a cornerstone Brookstone licensee. Our mutual objective is to capitalize and expand upon Brookstone's brand legacy in rest, relaxation, and wellness,” says Joey Gabbay, CEO of Bluestar Alliance.

Bluestar was founded in 2006 and owns, manages, and markets a portfolio of consumer brands. It expects retail sales to exceed $3 billion in 2019. HoMedics was founded in 1987.

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