Exponential ETFs in Ann Arbor Attracts More Than $50M to its Flagship Fund


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Ann Arbor’s Exponential ETFs' flagship fund, the American Customer Satisfaction ETF, has attracted more than $50 million in new assets.

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Ann Arbor’s Exponential ETFs, an exchange-traded fund issuer, Thursday announced its flagship fund, the American Customer Satisfaction ETF (ACSI ETF), has attracted more than $50 million in new assets.

The company launched the ACSI ETF on Nov. 1, 2016. The fund uses proprietary customer satisfaction and retention data from The American Customer Satisfaction Index to weight companies based on their customer satisfaction score, a predictor of future changes in public company earnings and performance. Exponential ETFs oversees $240 million in assets under management.

“The ACSI ETF seeks to offer a completely differentiated approach to investing rooted in academic research and rigor,” says Phil Bak, CEO of Exponential ETFs. “By leveraging the American Customer Satisfaction Index, the only national cross-industry measure of customer satisfaction in the U.S., we’ve created a product that aims to be an alternative to the simple cap-weighted or advanced beta products that have traditionally dominated the ETF landscape. We are grateful for the investor interest thus far and excited about what the future holds for ACSI.”

Exponential ETFs launched the Reverse Cap Weighted U.S. ETF (RVRS) on Nov. 1, 2017. The product, which is the first of its kind, offers exposure to the S&P 500 stocks weighted by the inverse of their relative market capitalization.

“The investor support for both ACSI and RVRS demonstrates the market’s appetite for innovative products that take new and differentiated approaches to investing,” says Kevin Quigg, chief strategist of Exponential ETFs. “We believe investors deserve more sophisticated, intuitive, and efficient solutions, and that’s exactly what we’ve set out to deliver.”

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