Detroit-based In-House Realty Changes Name to Rocket Homes, Debuts New Website


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In-House Realty, a subsidiary of Rock Holdings Inc., has rebranded as Rocket Homes.

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In-House Realty, a Detroit-based subsidiary of Rock Holdings Inc., a national leader in FinTech real estate services, today announced it has rebranded as Rocket Homes.

With its new name, Rocket Homes draws from the legacy of its affiliated companies, including Quicken Loans Inc., one of the nation's largest mortgage lenders which operates Rocket Mortgage and Rocket Loans. The latter company is a completely-online personal lender with same-day funding.

"For more than a decade, we've worked tirelessly to build one of the country's largest real estate referral networks. Rebranding to Rocket Homes highlights our growth and evolution, as we are continuing to invest in a FinTech-driven future," says Doug Seabolt, CEO of Rocket Homes. "Not only is Rocket Homes infusing technology into the home buying and selling process, we are also partnering with Rocket Mortgage to create a more seamless, streamlined experience for our clients."

As part of the rebranding, Rocket Homes unveiled a new website that features home search functionality. Along with traditional data like the number of rooms, square footage, and price, Rocket Homes provides neighborhood information including market trends, housing supply, and the level of demand for housing in the specific areas consumers are looking to buy or sell in.

The home search feature is currently available to consumers in the company's home state of Michigan. Rocket Homes search will be available in 10 additional states by the end of 2018, and will be rolled out nationwide by mid-2019.

For more than 10 years, In-House Realty's core business has been matching home buyers and sellers with qualified, vetted real estate agents in all 50 states and 3,100 counties in America. The company's partner agent network is one of the largest in the nation, with more than 25,000 agents in virtually every neighborhood throughout the country.

"We started with the simple idea of connecting consumers with the best real estate agents in the business," says Sam Vida, founder and president of Rocket Homes. "As we grew and received feedback from our clients, we learned how complex and fragmented the real estate process was for them. So we made it our mission to create a simpler, seamless home buying and selling experience by combining online home search, getting a mortgage, and working with a trusted real estate advisor."

Rocket Holdings, the parent company of Rocket Homes, has made four FinTech-driven acquisitions in the last two years. Rocket Homes completed the purchase of Toronto-based OpenHouse Realty's technology group and its proprietary technology platform in the first quarter of 2017.

In addition, Rock Holdings acquired Los Angeles-based LowerMyBills and ClassesUSA, two of the nation's leading online marketing service providers, in the third quarter of 2017. Most recently, Rocket Homes acquired ForSaleByOwner.com, the country's largest online marketplace focused exclusively on the DIY seller, in May 2018

Rocket Homes manages a partner network of more than 25,000 real estate agents and has assisted over 500,000 consumers with their home buying and selling needs.

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