Valassis Completes Acquisition of Digital Marketing Technology Company MaxPoint
Valassis works in both print and digital marketing.
Photo Courtesy: Valassis
Valassis, a Livonia-based intelligent media delivery company, today announced the completion of the acquisition of digital marketing technology company MaxPoint Interactive. Pursuant to the terms of the merger agreement, Harland Clarke Holdings (HCH) has acquired all the outstanding shares of MaxPoint common stock for $13.86 per share in cash.
“2017 has been a pivotal year for the digital media industry as advertisers have publicly called for more media accountability and attribution,” says Cali Tran, president of Valassis Digital. “The combination of our two companies creates powerful targeting, delivery, and measurement capabilities that will deliver leading media quality and performance for our clients.”
With the completion of the transaction, MaxPoint is now a privately held company and its outstanding shares will no longer be listed on any public market. MaxPoint will join Valassis Digita, creating an enhanced digital media portfolio, complementing Valassis’ print capabilities.
Valassis provides more than 58,000 clients with media solutions by integrating online and offline data with industry insights to target valuable shoppers.