Rossetti in Detroit Creates Design Concept for Inverted Arena Bowl


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Rossetti's inverted bowl design can help improve the fan experience.

Photo Courtesy: Rossetti

Detroit-based architecture firm Rossetti has developed an inverted bowl design concept where upper-deck and balcony seating lean in over the event floor space rather than slope away from the action.

“Traditionally, upper bowl seats provide a subpar experience because they are so far removed from the action,” says Matt Rossetti, president of Rossetti and creator of The Inverted Bowl. “With The Inverted Bowl by Rossetti, we transform live entertainment by providing unsurpassed views and experiences to every fan in attendance in every seat of the arena.”

With the new design, the upper-deck seats will be 50 percent closer, making them among the best in an arena, he says. Such an arena is outfitted with four balconies that will feature full wall digital media screens, creative food and beverage options, and opportunities for interactive fan touchpoints.

Additionally, The Inverted Bowl will have a smaller footprint than traditional arenas. It is specifically designed to fit into urban environments, and can hold between 16,500 and 19,000 seats. Since the arena design is smaller than a traditional venue, owners save on energy costs. In turn, the design uses up to 22 percent less steel tonnage, lowering construction costs.

“With The Inverted Bowl by Rossetti, we specifically wanted to create more flexibility in a venue’s ‘real estate’ and provide owners with an adaptable solution for different types of events — from sports like hockey and basketball to e-sports and concerts — while creating new experiences for spectators,” adds Rossetti.

“After developing the idea and applying our Return on Design concepts on arena spaces through the real estate lens at first, and then through the experiential lens, we quickly realized that fans are increasingly looking for not only the freedom to move with their friends and family, but also have the ability to curate their venue experience. The Inverted Bowl by Rossetti meets both the needs of owners and fans alike.”

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