Sports and media company Olympia Entertainment today announced that Huntington Bank has signed a multi-year agreement as a Landmark-level partner at Little Caesars Arena. As part of the sponsorship, Huntington becomes the official consumer banking partner of the Detroit Red Wings, and assumes naming rights for the northwest entrance.
Additionally, Huntington will brand the exclusive Little Caesars Arena Legends Club, with a capacity of 132 people. In keeping with tradition, the Legends Club will feature an upscale atmosphere with deluxe seating, an all-inclusive premium buffet, and a domestic beer and wine bar at each event, as well as private restrooms and concierge services. Huntington will also have ATM exclusivity at the Legends Club and within the northwest entrance area.
“We are passionate about our Detroit customers and know how much the Detroit Red Wings mean to this city and region, as well as to loyal fans across the state and beyond,” says Sandra E. Pierce, Huntington’s chair of Michigan, senior executive vice president, private client group and regional banking director.
“This relationship with the Ilitch organization and Olympia Entertainment helps further demonstrate Huntington’s long-term commitment as a company invested in Michigan, where we offer the largest branch network and support small businesses as the largest Small Business Administration lender statewide.”
Huntington will also sponsor the Huntington Bank Red Patrol, a group of brand ambassadors that will help enhance the game experience and bring both the Red Wings and Huntington brands to community events.
The partnership extends to the Fox Theatre, where Huntington will also have ATM exclusivity as well as signage elements.
Huntington is a regional bank holding company headquartered in Columbus, Ohio, with $100 million in assets and a network of 1,014 branches and 1,865 ATMs across eight Midwestern states.
