Auburn Hills-based automaker FCA US today announced Ram Truck will offer two new option packages to strengthen the brand’s factory-custom trends and color palette.
“The Ram 1500 Sublime Sport and Rebel Blue Streak expand our offerings in factory-custom trucks and give dealers a more extensive color palette to excite customers who are looking for something unique,” says Mike Manley, Head of Ram brand for FCA Global.
The new limited edition Ram 1500 Sublime Sport package features a green monochromatic exterior with a body-color grille, a sport performance hood, black wheels, black Ram’s head grille badge, black tailgate badge, and black body-side bandages.
Interior treatments for the Sublime Sport include lime green accent stitching throughout the cabin, accent-color Ram’s head embroidery on the headrests and sport mesh seat inserts, a lime green sport badge on the glove box boor, and anodized black-painted spears and trim rings.
Just over 3,000 units of the 2017 Ram 1500 Sports will be produced, and will be available on Crew Cab V-8 models with a starting price of $45,740, plus $1,395 destination. The trucks will arrive in dealerships in May.
Ram also introduced the Rebel Blue Streak, which is now available with Blue Streak exterior paint and the optional Rebel Black appearance package, which includes a black-decaled performance hood, black wheels, grille, brush guard, and badging. Optional two-tone with black lower paint is also available.
The interior features anodized bezels on the doors, center console, instrument panel, and gauge cluster trim rings. Optional all-Black leather seats replace Radar Red and include black embroidery. Slate gray accent stitching also lines the instrument panel, center console lid, doors, and seats.
The Ram 1500 Rebel Blue Streak is available in all Rebel configurations and options at no extra charge. The Ram Rebel starts at $45,095, plus $1,395 destination. Rebel Blue Streak will start arriving in dealerships in May.
