KitchenAid’s first collection to launch globally will take a new turn in design by bringing black stainless steel into the mix — something company officials say is an industry first.
“Our goal with the new line was to amplify the design and craftsmanship that separate KitchenAid from its increasingly non-differentiated competitors," says Cynthia Soledad, senior director of the Benton Harbor-based brand. “In doing so, we're reaffirming our leadership in creating products that are valued equally for how they work and look.”
Available in April, the new collection reflects visual cues from the company’s iconic stand mixer. Soledad characterizes the design as bold, sophisticated, and professionally inspired, but with a warm, non-industrial look that will enhance a range of kitchen styles.
New design elements, noticeable throughout the collection, are particularly striking against the new black stainless steel finish, Soledad says. The new collection is also available in traditional silver stainless steel and white.
“Cooks often share with us their love for the eye-catching appearance and performance of the KitchenAid stand mixer,” she adds. “With this new collection, we took a holistic approach in creating an entire major appliance suite that inspires passion and culinary creativity.”
Beyond the collection’s exterior details, KitchenAid has also incorporated a number of new or improved performance features. For example, four of the new dishwasher models feature a unique nine-in-one, dynamic wash arm that sprays water everywhere in the dishwasher, including hard-to-reach places.
Likewise, new ventilation options include a perimeter ventilation system that pulls air from each edge of the hood while increasing airflow in the center, and the new 30-inch gas cooktop features an exclusive burner with a flame that evenly covers the bottom of the cookware to ensure even heating.
