Hockey Haven

The new $650 million Red Wings arena and entertainment district vows to dazzle Detroit.


Published:

(page 3 of 6)

Marquardt agrees that nothing has posed more of a challenge for the project’s larger goals than I-75 cutting right through the heart of the development area. “In some ways it’s 150 feet wide,” Marquardt says. “In other ways, it might as well be a mile wide. But we’re dealing with it.”

Olympia officials view the area as five distinctive neighborhoods, all of which have their own characteristics — Columbia Street, Columbia Park, Woodward Square, Wildcat Corner, and Cass Park Village. The larger vision is that each neighborhood will grow in accordance with its own traits, spurred by the attractions that start with the arena and branch off from there.

Olympia was determined, early on, that the project should have a single brand identity — at least at the outset — so those talking about the project would all understand it by the same name and vision. For that, they turned to Detroit-based Gyro Creative, which is led by the husband-and-wife team of Matt DiDio and Angela Topacio. The firm engaged in an extensive creative process before presenting the Ilitches with the idea of calling the project District Detroit.

“What we had to do was a platform or a brand on a grand scale,” DiDio says. “The District Detroit platform was developed because it encompasses everything that’s happening right now — the new arena and the vision of everything that should be happening in the end.”

Eventually, Topacio says, the brand identity of District Detroit will give way to identities for specific elements that arise naturally.

But not yet.

Edit Module
Edit Module Edit Module
Edit ModuleShow Tags

Related Articles

Endless Opportunities

Michigan’s automakers and suppliers are harnessing artificial intelligence capabilities in a bid to revolutionize the industry, but they’re not alone.

Huron-to-Erie Corridor

The region’s water economy, stretching from the southern end of Lake Huron to the northern tip of Lake Erie, is a major economic generator — but more marketing efforts could drive expenditures for fishing, boating, and charters even further.

Royal Deal

Through multiple twists and turns, Royal Oak’s plan to build a new city center includes selling land it owns to a private developer for $1, and investing $5.5 million in cash for an office building it won’t have an interest in.

Margin For Error

Donald Trump's upset win in Michigan during the 2016 presidential election exposed polling industry problems in the state that may prove long-lasting.

2016 Auto Dealership Consumer Guide

Edit ModuleShow Tags

Most Popular

  1. Macomb County Tops Country for Manufacturing Job Growth
    The U.S. Department of Labor Bureau of Labor Statistics recently reported that Macomb County is...
  2. Beaumont Health Announces Retailers for Royal Oak’s Woodward Corners
    Beaumont Health today announced retailers for Woodward Corners, a $32.8-million,...
  3. Taubman in Bloomfield Hills Sells Shares of Three Asian Shopping Centers for $480M
    Bloomfield Hills-based Taubman Centers Inc., a large luxury shopping mall developer, has agreed...
  4. Southfield’s 123Net Partners with Stockholm’s Telia Carrier to Expand High-speed Fiber in Michigan
    123Net, a large data center services provider based in Southfield, today announced it has...
  5. Leaders Named for Historic Ford House, Fair Lane Estate
    The boards of trustees of the Edsel and Eleanor Ford House in Grosse Pointe Shores and Fair Lane,...
  6. Wolverine Packing Opens New Storage, Packing Facility in Detroit’s Eastern Market
    Detroit’s Wolverine Packing Co. has opened a new, 180,000-square-foot, state-of-the-art meat...