30 in Their Thirties 2015


Published:

(page 30 of 30)

Daniel Zwolak // 37

Principal/Executive Creative Director | Seeds Marketing+Design, Birmingham |

Employees: 9 | Revenue: NA | Michigan State University

Daniel Zwolak started Seeds Marketing+Design in 2008, around the time the world’s economy was plunging into its worst downturn since the Great Depression. His timing was perfect.

“If the world were to end tomorrow, there would be a lot of going-out-of-business sales,” he says. “And they would need advertising.”

When he opened his doors, there were startups that needed help with logos, branding, and marketing, due to the fact so many workers who had been laid off were becoming independent entrepreneurs. Zwolak took the plunge himself after spending several years at different advertising firms in downtown Lansing.

“At the other agencies, we’d get a lot of small businesses — they were boot- strappers, and you just knew they were walking through the door and money was an object,” he says. 

“This was something they were choosing to invest in, and that always just struck me.”

Part of his good fortune was partnering with one of his clients, MVP Collaborative, an agency in Madison Heights that produces live events, video, and digital programs. Zwolak says his firm and MVP bring things to the table that the other agencies don’t offer, and each has contributed to the other’s success. Zwolak and his staff also grew the company by brainstorming ideas for prospective clients they’d like to work with, and then approaching those businesses.

“What are the brands that we as consumers love and what are the stories that inspire us?” he asks. “You just want to be a part of that.” That’s what his company told clients Audi, Mills Pharmacy, Great Lakes Coffee, Bell’s Brewery, and Bow Wow Baketique.

“Every day (we) live and work (vicariously) through all of our clients,” he says. “When we talk to them, when we get to know them, we become an extension of them. That’s what we rally around, (and) that’s what keeps us showing up every day. For us, that’s the magic.” 

Edit Module
Edit Module Edit Module
Edit ModuleShow Tags

Related Articles

30 in Their Thirties 2018

The 2018 class of 30 in Their Thirties spans the business world, including employee staffing, finance, food production, health care, insurance, real estate development, and technology.

Roll 'Em

The film industry in metro Detroit, which is very much alive despite the end of sizeable state incentives that were designed to attract top-flight actors and directors, can draw big-budget production companies like Disney and Warner Bros. by building up a creative infrastructure.

Q&A: Chris Thomas

Chris Thomas is a co-founder of Fontinalis Partners, a venture capital firm in downtown Detroit focused exclusively on investing in technology companies that improve next-generation mobility.

Line of Flight

A longer runway at Cherry Capital Airport in Traverse City, new golf courses and wineries, upgraded resorts, and revamped marketing campaigns are attracting more tourism in northern Michigan.

Integrating Circuits

Not since Detroit absorbed California hot-rod culture have the Motor City and the Golden State embraced each other so tight. The quest to perfect self-driving cars and find innovative mobility solutions made it happen. Is this the biggest story in American business?
Edit ModuleShow Tags

Most Popular

  1. The Historic Sherbrooke in Detroit’s Midtown Being Converted into 14 Condominiums
    Detroit’s Midtown district will see the conversion of a historic residential building, The...
  2. United Shore in Pontiac Announces Record Year in 2018, Plans to Fill More Than 800 Jobs
    Following a record-breaking year of mortgage loan production in 2018, United Shore in Pontiac...
  3. Allegiant to Base Aircraft at Gerald Ford Airport in Grand Rapids, Create 66 New Jobs
    Allegiant Travel Co. announced on Tuesday that it plans to establish a two-aircraft base of...
  4. Detroit Institute of Arts Pop Art Exhibit Reflects Turbulent ‘60s, ‘70s
    “From Camelot to Kent State: Pop Art, 1960–1975,” a new Detroit Institute of Arts...
  5. Carhartt in Dearborn Launches Line of Clothing Geared to the Uniformed Associate Market
    Carhartt in Dearborn, which has been providing workwear since 1889, today announced the launch of...
  6. Grosse Pointe’s Foster Financial Acquires Lahser Center Office Complex in Southfield
    Foster Financial Company Inc., a real estate investment company in Grosse Pointe, today announced...