DETROIT — Detroit Restaurant Week (DRW) had its largest fall participation total ever when 36,046 people dined at the 21 restaurants that took part in the fall 2011 campaign. It is an 18.4% increase over the fall 2010 Detroit Restaurant Week, which had 29,426 participants take advantage of the 10-evening dining deal.
It is the second time Detroit Restaurant Week participation surpassed 36,000 participants. The spring 2011 $28 three-course dinner campaign had 36,578 diners participate. Since its inception in 2009, more than 158,000 people have enjoyed the first five Detroit Restaurant Week campaigns, generating sales of just over $4.3 million (minimum sales).
“We are pleased the enthusiasm Metro Detroiters have for Detroit Restaurant Week has continued to grow over the years,” said Jason Huvaere, Director of Detroit Restaurant Week. “It has been a terrific way for our community to experience the tremendous fine dining restaurants Detroit has to offer. With each campaign we hope we’re developing a new crop of customers who will frequent the restaurants all year long.”
A date has not been scheduled for the spring promotion, but Huvaere says people should keep an eye on the Detroit Restaurant Week social media channels and website for the latest news and information. The website is www.DetroitRestaurantWeek.com. “Like” Detroit Restaurant Week on Facebook and follow @dineDRW on Twitter.
DRW Sponsors & Partners
Sponsors: Downtown Detroit Partnership, Quicken Loans, OpenTable, DriveEnvy.com, Paxahau Event Productions, Dick Huvaere’s Richmond Chrysler Dodge Jeep Ram, and Gothic Wine. Media Partners: Metro Times, Metromix.com, WJBK Detroit Fox 2, Tellusdetroit.com, The Hungry Dudes, WDET 101.9 FM, Destination313, Between The Lines, Model D, Miestilomag.com, After5Detroit.com, EatItDetroit.com, The Detroit Regional News Hub, B.L.A.C, Yelp.com, Metro Parent and Metromode. Community Partners: City Living Detroit, Detroit Metro Conventions & Visitors Bureau.
History of Detroit Restaurant Week
The Detroit Restaurant Week concept was created in 2009 as a partnership project between Paxahau Event Productions, the Downtown Detroit Partnership (DDP) and its partner organizations in Midtown, Corktown, Eastern Market and New Center to support and promote fine dining restaurants in greater Downtown Detroit.
About Paxahau Event Productions
Paxahau, established in 1998 to promote electronic music, today is an internationally recognized, award winning, production and promotion company. In addition to producing the Movement Electronic Music Festival in Detroit since 2006, they also produce Detroit Restaurant Week and the Detroit Jazz Festival. Paxahau has provided its talent or provided production services to other major events like the Motown Winter Blast, Red Bull Air Races, the North American International Auto Show, Arts Beat and Eats, Bravo! Bravo! and the Westin Book Cadillac Hotel. Visit www.Paxahu.com for more information.
