Spread Order


Published:

Missing an avenue of revenue while conducting market research for a new product can lead to good results.

After introducing a line of savory yogurts in metro Detroit, Harinee Sampath noticed people were adding the three available flavors to potatoes, grilled chicken, tacos, sandwich wraps, and other food. “We didn’t see that coming, but it was a pleasant surprise,” says Sampath, founder of Prayani Raita in Hart, Mich., near Muskegon.

“I launched the business in 2015 as part of a school project while I was earning my MBA from the University of Michigan Ross School of Business (in Ann Arbor). The product was received well, I got some grants and awards, and began selling the yogurt at farmers markets in the region.”

Since that time, Sampath, a native of India, has landed accounts with Whole Foods, Kroger, Lipari Foods, and other retailers. Priced at $3.99 for an eight-ounce container, the offerings include cucumber with mint and cilantro, carrot with cumin and coriander, and tomato with cumin and coriander.

She says the name of the game is perseverance. “Getting it on the shelves is half the battle, and getting it sold is the other half,” she says. “You have to be persistent when you’re an entrepreneur. When you meet with a prospective customer or a distributor, you have to be passionate about what you’re selling.”

Sampath says her goal is to expand the product’s availability outside of metro Detroit. “I plan to add more flavors with fruits and vegetables, and I’m looking at an Indian yogurt dip,” she says. “I wake up every day with new ideas for the business. The trick is to make sure what you do next adds value.”

Edit Module
Edit Module Edit Module
Edit ModuleShow Tags

Related Articles

Community Business

Eyes Up

Avantius Group in Birmingham invests in proven health supplements.

Sign Up

Bringing content for the deaf and hard-of-hearing to a global audience.

Snow Much Fun

The spirit of the holidays is aglow at a Bloomfield Hills business all year long.

Green and Smart

NextEnergy in Detroit transforms its mission to drive new transit solutions.
Edit ModuleShow Tags

Most Popular

  1. GM, Leading Charge Providers to Create America’s Largest EV Charging Network
    The lack of a robust charging infrastructure is one of the major hurdles hampering widespread...
  2. Dearborn’s Ford Motor Co. to Host Winter Festival at Michigan Central Station
    Ford Motor Co. in Dearborn will host a 10-day Winter Festival in front of its recently purchased...
  3. Downtown Detroit Partnership Names President, Chief Marketing Officer
    Downtown Detroit Partnership today announced John Walsh as president, effective immediately. Eric...
  4. San Francisco Investment Firm Acquires Warren’s Lipari Foods
    San Francisco investment firm H.I.G. Capital has acquired Warren’s Lipari Foods from...
  5. Warner Norcross Names Four New Partners in Southfield and Macomb County Offices
    Warner Norcross and Judd today announced it has named two partners to its Southfield office and...
  6. Intrepid Control Systems in Madison Heights Introduces All-in-one Data Logger for Autonomous Vehicles
    Intrepid Control Systems Inc. in Madison Heights Friday introduced its Autonomous ONE...