Hall of Lenders

Longtime mortgage provider David Hall returns to his roots.


Published:

David Hall, president and CEO of Hall Financial Group in Bloomfield Hills, next year plans to begin hosting a radio show geared to home lending trends and mortgage offerings.

Building a national home-lending firm doesn’t happen overnight, but David Hall and his 20-person team at Hall Financial Group in Bloomfield Hills are working hard to grow their business. Launched in March, the company is on pace to close $80 million in mortgages this year.

The firm recently received a license to provide residential mortgages in Florida, where it plans to open two offices. It’s actively working with clients in Michigan, Virginia, Texas, Tennessee and, soon, California. The company is also eyeing an expansion of its offices near Woodward Avenue and Long Lake Road.

“Getting a mortgage today is more of an automated process but, at the same time, it’s personal,” says Hall, president and CEO of Hall Financial Group. “We make the mortgage process for our clients more Disney-like and less like getting a root canal. 

“If we close 100 loans a month, and all of those clients refer us to someone else, we will be wildly successful. Our goal is to close $25 million in mortgages a month, and we’re on that pace. Over the years, (members of) our team have built up contacts within the mortgage industry, so we bring that depth of experience to the table.”

Hall says most new clients come from
referrals by real estate agents, while other people are seeking a mortgage outside of the traditional banking industry. The company provides
a range of mortgage options including conventional loans, and lending programs for veterans and farmers as well as people looking to purchase a condominium or a manufactured home.

In addition to being a lender, Hall Financial Group can broker loans, which provides potential homeowners with added flexibility in qualifying for a mortgage. 

“Ninety percent of our clients are people with excellent credit history, and for those who have lower credit scores, we have programs for them,” Hall says. “We also can do reverse mortgages and provide loans for renovation and
expansion projects.”

Once the face of Rock Financial, the precursor to Quicken Loans Inc. in downtown Detroit, Hall was the host of “The Real Estate Insiders,” which was syndicated nationally from WJR-AM News Talk 760 in Detroit. He left the mortgage giant in 2007 following 11 years as a senior vice president and chief marketing officer. He also worked for three years as chief innovation officer at United Shore in Troy.

“At some point, interest rates will go up — and when that happens, we feel we’re well-positioned to succeed because we put so much into providing great personal service,” Hall says. “That’s a win-win formula for success.”

Edit Module
Edit Module Edit Module
Edit ModuleShow Tags

Related Articles

Design Studio

Toll Brothers, a residential building outfit in metro Detroit, is using a 5,000- square-foot design studio to show off all of the different options they can build with.

Express Payment

A novel kiosk payment system launched in Detroit expands its offerings.

Grounds For Success

A fifth-grade class in southwest Detroit is selected as Young CEOs of the Year.

PDA Q&A: Alan Jay Kaufman, E-Interview

Interview with CEO of H.W. Kaufman Financial Group in Farmington Hills.

eGoals

Mark Bellissimo took over JRT Agency two years ago. Ever since, the company has been thriving.
Edit ModuleShow Tags

Most Popular

  1. Hudson’s Site in Downtown Detroit is Redesigned and Expanded
    Bedrock, part of the Quicken Loans Family of Companies in downtown Detroit, went back to the...
  2. Department of Transportation Secretary Visits MCity in Ann Arbor to Release Updated Federal Automated Vehicle Guidance
    U.S. Department of Transportation Secretary Elaine L. Chao today visited MCity, a public-private...
  3. Detroit Institute of Arts Will Open 2 Major Exhibitions in October
    The Detroit Institute of Arts (DIA) will open two major painting exhibitions, “Monet: Framing...
  4. Downtown Detroit Partnership Reveals New Capitol Park Designs
    The Downtown Detroit Partnership (DPP) revealed renderings for the redesign of Capitol Park at a...
  5. Impossible Burger Makes Midwest Debut at Michael Symon’s B Spot Restaurants
    The Impossible Burger, a plant-based burger developed by Impossible Foods in Redwood City,...
  6. The District Detroit Launches Mobile App for Little Caesars Arena Visitors
    On the eve of Little Caesars Arena’s first event, Olympia Entertainment, Olympia Development of...