Carhartt Appoints New Vice President of Ecommerce


Brett Lauter

Dearborn-based Carhartt has named Brett Lauter as its newly appointed vice president of ecommerce.

In this role, Lauter will be responsible for driving and scaling the company’s global brand presence in continued service to the consumer. He will oversee the operations, merchandising and marketing for the ecommerce team. He has a background in ecommerce, digital marketing and operations, and has held many executive-level positions across Fortune 500 and successful early-stage companies.

Most recently, Lauter was the president of Decluttr, where he was responsible for the launch and ongoing operations of Entertainment Magpie Inc., a recommerce company. Prior to his work with Decluttr, Lauter was the managing director of digital and e-revenue for the American Cancer Society. He also worked with, The Home Depot, GMAC Insurance, and Universal McCann.

Originally from Atlanta, Lauter earned his Bachelor of Arts in marketing from the University of Georgia.

Edit Module
Edit Module Edit Module
Edit ModuleShow Tags

Related Articles

Detroit’s Huron Capital Names 2 Partners

Huron Capital, a Detroit-based lower-middle-market private equity firm, has announced Brian C. Walker is joining the firm as partner – strategic leadership.

Detroit’s Clark Hill Names Director of Marketing

Roy Sexton has been named director of marketing for Clark Hill, a Detroit-based law and professional services firm.

Comcast in Plymouth Names 2 Vice Presidents

Comcast’s Plymouth Township location has announced a new vice president of sales and marketing and a new vice president of customer service strategy and operations.

Chief Legal Counsel for Snyder Administration Joins Grand Rapids’ Warner, Norcross, and Judd

Travis W. Weber, chief legal counsel for former Michigan Governor Rick Snyder, has joined Warner Norcross and Judd LLP. He will practice in the firm’s Southfield and Lansing offices.

Farbman Group in Southfield Names Executive Vice President

Southfield’s Farbman Group, a full-service commercial real estate firm, promoted Ron Goldstone to executive vice president from senior vice president.
Edit ModuleShow Tags

Most Popular

  1. Macomb County Tops Country for Manufacturing Job Growth
    The U.S. Department of Labor Bureau of Labor Statistics recently reported that Macomb County is...
  2. Beaumont Health Announces Retailers for Royal Oak’s Woodward Corners
    Beaumont Health today announced retailers for Woodward Corners, a $32.8-million,...
  3. Taubman in Bloomfield Hills Sells Shares of Three Asian Shopping Centers for $480M
    Bloomfield Hills-based Taubman Centers Inc., a large luxury shopping mall developer, has agreed...
  4. Southfield’s 123Net Partners with Stockholm’s Telia Carrier to Expand High-speed Fiber in Michigan
    123Net, a large data center services provider based in Southfield, today announced it has...
  5. Leaders Named for Historic Ford House, Fair Lane Estate
    The boards of trustees of the Edsel and Eleanor Ford House in Grosse Pointe Shores and Fair Lane,...
  6. Michigan Mobility Institute Announces First Members of Advisory Board
    The Michigan Mobility Institute today announced the first members of its advisory board. The...