Faster than a tweet, more companies are using social media to increase their market presence and engage customers. How are they doing? In a first-of-its-kind study, Market Strategies International in Livonia ranked 50 Michigan companies (among the 200 largest public/private companies) on how well they succeeded in social media.*
The Index measures social media interactions, sponsored content, and net sentiment, which represents the ratio of positive to negative feelings expressed about a brand based on the content of posts, comments, and mentions. The survey also measured social media engagement as it relates to user activity on a company's Facebook page, corporate Twitter account, and YouTube viewers (Sponsored Presence).