FordDirect Appoints Auto Leader as CEO


FordDirect CEO Dianne Craig

Photo courtesy of FordDirect

Dearborn’s FordDirect has announced the appointment of Dianne Craig as CEO, effective May 1. Craig will lead the team responsible for marketing and advertising solutions to Ford Motor Co. dealers.

“We’re excited to welcome Dianne to FordDirect,” says Bill Keith, chairman of FordDirect. “The board is confident that her experience in the field, leadership, and strong dealer relationships will help FordDirect continue the digital transformation to meet our mission of helping Ford and Lincoln dealers provide industry-leading sales and services to our customers.”

Craig brings more than 30 years of experience in automotive sales and marketing to FordDirect. She was previously Ford Motor Co.’s director of U.S. sales, where she was responsible for all sales, field, and distribution-related matters for Ford for the U.S.

“I have dedicated my career to working with our amazing Ford and Lincoln dealers,” says Craig. “I am honored to now join the FordDirect team to continue driving the business forward for the good of our dealers, our company and, most importantly, our customers.”

Craig has also served as president and CEO of Ford of Canada, leading Ford’s operations across the country. Since joining Ford in 1986, Craig has held a variety of sales and marketing positions including advertising, product marketing, contests and incentives, and fields operations. She has extensive field experience, which includes serving as general manager for Ford’s southeast market and regional sales manager in Pittsburgh.

Craig graduated from the State University of New York at Fredonia and holds a Master of Business Administration from Ohio State University.

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