FordDirect Appoints Auto Leader as CEO


Published:

FordDirect CEO Dianne Craig

Photo courtesy of FordDirect

Dearborn’s FordDirect has announced the appointment of Dianne Craig as CEO, effective May 1. Craig will lead the team responsible for marketing and advertising solutions to Ford Motor Co. dealers.

“We’re excited to welcome Dianne to FordDirect,” says Bill Keith, chairman of FordDirect. “The board is confident that her experience in the field, leadership, and strong dealer relationships will help FordDirect continue the digital transformation to meet our mission of helping Ford and Lincoln dealers provide industry-leading sales and services to our customers.”

Craig brings more than 30 years of experience in automotive sales and marketing to FordDirect. She was previously Ford Motor Co.’s director of U.S. sales, where she was responsible for all sales, field, and distribution-related matters for Ford for the U.S.

“I have dedicated my career to working with our amazing Ford and Lincoln dealers,” says Craig. “I am honored to now join the FordDirect team to continue driving the business forward for the good of our dealers, our company and, most importantly, our customers.”

Craig has also served as president and CEO of Ford of Canada, leading Ford’s operations across the country. Since joining Ford in 1986, Craig has held a variety of sales and marketing positions including advertising, product marketing, contests and incentives, and fields operations. She has extensive field experience, which includes serving as general manager for Ford’s southeast market and regional sales manager in Pittsburgh.

Craig graduated from the State University of New York at Fredonia and holds a Master of Business Administration from Ohio State University.

Edit Module
Edit Module Edit Module
Edit ModuleShow Tags

Related Articles

Dykema’s Bloomfield Hills Office Adds Employee Benefits and Executive Compensation Attorney

Dykema, a Detroit-based national law firm, has announced the addition of Kenneth J. Sachs to its employee benefits and executive compensation practice group in the firm’s Bloomfield Hills office.

Pontiac’s Haven Names President and CEO

Haven, an organization in Pontiac that provides comprehensive programs and services for survivors of sexual assault and domestic violence, has named Aimee Nimeh as its president and CEO.

DMC Names CFO

Detroit Medical Center (DMC) has announced that Brittany Lavis has accepted the role of CFO of the Detroit market. In her new role, Lavis reports directly to Anthony Tedeschi, CEO of DMC.

Rehmann’s Ann Arbor Office Adds Two New Hires

Rehmann, a certified public accountant (CPA), business consulting, and financial services firm, has added two new hires to its Ann Arbor office in the governmental and higher education sectors. Matt Behnke, a CPA and chartered global management accountant, will serve as an assurance senior manager, and Daniel Clark, CPA will serve as an assurance principal.

Troy’s Ross Mortgage Adds Vice President, Four Other Employees

Ross Mortgage Corp., a full-service residential mortgage lender headquartered in Troy, announced the appointment of Theresa Sprague as vice president of branch growth and retention. The firm has also added Jason Sprague and his team of loan officers, Jon DeKoninck, Denise Huettner, and Tim Donner.
Edit ModuleShow Tags

Most Popular

  1. Revered Cadieux Café on Detroit’s East Side Sold to Restauranteur Paul Howard and Musician John Rutherford
    The owners of the Cadieux Café on Detroit’s east side today announced that they have sold the...
  2. Jackson’s Henry Ford Allegiance Health First in U.S. to use Neuromonitoring System for Spine Surgery
    Henry Ford Allegiance Health in Jackson is the first hospital in the country to use Generation 2...
  3. Ottawa Towers Wins $7.4M Settlement from Pontiac Over Property and Parking Rights
    After more than six years of litigation, the City of Pontiac and the owners of the Ottawa Towers...
  4. Detroit Metro Airport Restrooms Get Smart with New Maintenance Technology
    If you notice that the restrooms at Detroit’s Metropolitan Airport in Romulus are more-tidy...
  5. Dykema’s Bloomfield Hills Office Adds Employee Benefits and Executive Compensation Attorney
    Dykema, a Detroit-based national law firm, has announced the addition of Kenneth J. Sachs to its...
  6. Pontiac’s Haven Names President and CEO
    Haven, an organization in Pontiac that provides comprehensive programs and services for survivors...