The Piano Man

A classically trained pianist, Ivan Moshchuk markets Detroit to a global audience.


Published:

Ivan Moshchuk

Born in Russia in 1990 and raised in Grosse Pointe, Ivan Moshchuk quickly made a name for himself as a classical pianist. Moshchuk made his concerto debut at 11, and won several prestigious musical awards by the time he graduated from Grosse Pointe South High School.

Now, at age 26, he’s determined to promote Detroit as a center of musical talent — all while learning the ropes of the touring, booking, filming, and merchandise markets. To that end, he recently launched Detroit Sessions, a series of musical and artistic shows that showcase the city and region at local venues like Jam Handy in the New Center area. The shows are recorded and shared with global audiences through sound and film.

“When I was starting out at 18 years old, I received an award from the Gilmore Foundation in Kalamazoo. Part of the award included several engagements, and that set me up to get repeat engagements,” says Moshchuk, principal of INM Enterprises in Detroit. “I play throughout the world. Early on, when I was in the Netherlands, I worked with contacts there to arrange my European tours, either partnering with concert agencies or booking them myself.”

He performs around 25 concerts a year. Fees for individual concerts start out at $2,500 and go higher, based on the size of the venue and other factors. Two years ago, he produced his debut album, “Forgiveness,” which features the work of Rachmaninoff and Beethoven. In relation to the album, he also made a short film.

“Under Detroit Sessions, we’re planning an outdoor concert that will be filmed at Roosevelt Park in front of the Michigan Central Depot,” he says. “I’m very much looking forward to playing outdoors (likely in June).”

He’s also working on several albums that will be marketed and produced by Detroit Sessions. “I learned early on to do things myself,” he says. “I was offered a record deal in Europe, but they wanted to license the album for 10 years, give me 500 albums to sell myself, and then they would give me 14 percent of each record sold. It was a standard deal, but I decided not to do it.”

To better learn the business, Moshchuk says he closely follows the hip-hop industry. “The hip-hop artists largely control their destinies by doing most everything by themselves, and the artists have their own lifestyle brands,” he says. “They’ve driven a lot of innovation over the last 20 years, and that’s what I want to bring to classical music, with a real focus on Detroit.”

Edit Module
Edit Module Edit Module
Edit ModuleShow Tags

Related Articles

Higher Support

More and more companies and businesses are supporting employees in their efforts to receive higher education.

Chocolate Collateral

A cuisine team from Redford Township converges on cocoa.

Parts Air

Ford Motor Co. utilized a massive Antonov AN-124-100 aircraft to ensure the delivery of a 87,000-pound die.

Lip Service

Aspiring beauty mogul Adonai Alexander is our Young CEO of the Year.

Virtual Clouds

Data centers benefit from the region’s stable environment and market access.
Edit ModuleShow Tags

Most Popular

  1. Wayne State’s Graduate Supply Chain Program Ranked Among Top 25 in the Country
    Wayne State University’s graduate global supply chain management program is among the...
  2. The Corner Apartment and Retail Project at Old Tiger Stadium Site in Detroit to be Completed in February
    The former Tiger Stadium site in Detroit received the city’s first modular home drop today as...
  3. Wayne State University in Detroit Opens $2M Athletic Performance Center
    Wayne State University in Detroit has announced the opening of its updated Athletic Performance...
  4. Condos in Detroit’s Historic Trumbull House Now Available
    Detroit’s Trumbull House, a home built in 1897 and located at 4304 Trumbull in the Woodbridge...
  5. Troy’s Kresge Foundation Donates $50M to Transform Detroit’s Marygrove College Campus Into Learning Center for Early Childhood Education Through Graduate Studies
    The Kresge Foundation in Troy today announced the donation of $50 million to the P-20...
  6. Universal McCann Will Open Office in Downtown Detroit to Oversee Quicken Loans’ Media Planning and Buying
    Detroit-based Quicken Loans Inc. today announced a long-term agreement with Universal McCann (UM)...