Chips Ahoy

A Mexican food company develops a packaging technology to expand its reach.


Published:

la familia: Daniel Gutierrez, president of Mexican Food Specialties, says he is proud to carry on the family business that began with his great-grandfather, Raphael Gutierrez. The company is expanding the distribution of its products to other states outside the Midwest. 


Daniel Gutierrez, president of Mexican Food Specialties Inc. in Livonia, has spent the last 18 months refining the Holy Grail of fresh tortillas — targeting a shelf life of up to 30 days.

Soon to be introduced across the Midwest under the company’s Don Marcos product line, the longer-lasting tortillas will be a boon to the company’s 2,000 distribution points — including restaurants like Barrio Cocina Y Tequileria in downtown Plymouth — as well as serving as a springboard to customers beyond the Midwest.  

“We’re in the process of reinventing our entire line of products with a focus on natural ingredients and new packaging techniques,” says Gutierrez, 30, whose late father, Mark Gutierrez, launched the company in 1981. “We were primarily a tortilla company in the beginning, but now we skew (distribute) hundreds of products to restaurants, local food markets, supermarkets, and stores like Wal-Mart.”

In addition to using natural ingredients, Gutierrez says extending the shelf life of tortillas involved the development of a special, proprietary film that lines the inside of the bags. He also utilizied innovative packaging technology to lower the amount of internal oxygen tortillas are exposed to, among other innovations.

The company’s Don Marcos tortilla chips will also get a boost with new craft-style packaging. Gutierrez says all of the company’s products come from a plant in Chicago where everything is made, packaged, and shipped within 24 hours.

“We source everything from (America’s) Corn Belt, and we only use certified, non-GMO corn,” he adds. “Our salt is sea salt, which is better for you and is more flavorful, and our chips are thinner so they’re easier to bite into than thicker chips.”

Along with its tortillas, the company offers an assortment of rice and bean products; bulk spices like ground coriander, chili powder, and taco seasoning; and salsas, sauces, cheeses, jalapeno peppers, nuts, and pre-cut tortilla chips. Besides selling its goods in Michigan, the company distributes its products to customers in Ohio, Indiana, Illinois, West Virginia, and Kentucky.

Gutierrez, who mainly works at the company’s distribution center in Livonia, got his start in the business at the age of 12. “I was going out on delivery routes during the summer and cleaning out the trucks,” he says. “After college I got into finance, then wholesale lending, then retail lending. I also had a painting company when I was 17 years old.” 

Gutierrez rejoined Mexican Food Specialties in 2009, and says he’s proud to carry on a family legacy in the tortilla business that began with his great-grandfather, Raphael Gutierrez. “We’ve all set the bar higher for the next generation, so now everything is on me to take the business to the next level.”

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