Ram Truck Brand Launches Sponsorship with Kentucky Derby



Published:

AUBURN HILLS —Whether attending the 138th running of the Kentucky Derby at Churchill Downs, watching the event on TV or following it via print or digital and social media, Thoroughbred race fans will be totally immersed in the Ram Truck brand experience as Ram launches its 2012 sponsorship with Churchill Downs and the Kentucky Derby.

For the third consecutive year, the Ram Truck brand is the exclusive automotive partner and the "Official Truck" of Churchill Downs and the Kentucky Derby.

The brand is showcasing its sponsorship with a multifaceted program dedicated to the 2012 Kentucky Oaks and Kentucky Derby. From the moment Thoroughbred fans enter Churchill Downs they will be immersed in the Ram Truck brand via vehicle displays, work trucks in and around the track, gate crew staff uniforms, posters and track-side signage throughout the grounds.

The posters and signs featured on the Ram Country Churchill Downs backside are specially crafted messages that resonate with horse racing fans and Ram Truck owners alike, such as "Hard-earned, Not Hard-won," "Courage not Chance," "Champions are Made, Not Born," and "It's not two Minutes. It's a Lifetime."

"A lifetime of hard work, dedication and conviction go into making it to Churchill Downs and the same is true about our Ram trucks," said Fred Diaz, President and CEO – Ram Truck Brand and Chrysler de Mexico, Chrysler Group LLC. "An efficient, powerful and dependable truck is a must-have tool whether you are an owner, trainer, track crew member or fan. With our broad lineup of trucks, Ram can meet the needs of everyone involved in Thoroughbred racing."

Most Popular

  1. Zehnder’s and Bavarian Inn Tops in U.S. with Number of Guests Served Last Year
    Zehnder’s of Frankenmuth and the Bavarian Inn, both popular restaurants among Michiganders,...
  2. MyLocker.net Moves Headquarters to Detroit’s Corktown, Adds 70 Jobs
    MyLocker.net, an e-commerce website offering custom apparel for middle and high school teams, has...
  3. Exclusive: Princeton Enterprises Acquires Detroit's Oslo Building, Grows to 1,000 Apartments
    Working with Japanese and other Far East investors, Princeton Enterprises in Bloomfield Hills has...
  4. Which Wich Plans More Michigan Locations, Including Downtown Detroit
    Riding the wave of investment in downtown Detroit, Which Wich Superior Sandwiches, a national...
  5. Load One Looks to Build World HQ, Invest $10M in Wayne County
    Load One, a distribution and logistics firm based in Taylor, is looking to invest more than $10...
  6. The 5 Greatest Economic Downturns in Michigan
    Michigan is experiencing some of the best economic times in more than a decade. Despite this,...