Ram Truck Brand Launches Sponsorship with Kentucky Derby



Published:

AUBURN HILLS —Whether attending the 138th running of the Kentucky Derby at Churchill Downs, watching the event on TV or following it via print or digital and social media, Thoroughbred race fans will be totally immersed in the Ram Truck brand experience as Ram launches its 2012 sponsorship with Churchill Downs and the Kentucky Derby.

For the third consecutive year, the Ram Truck brand is the exclusive automotive partner and the "Official Truck" of Churchill Downs and the Kentucky Derby.

The brand is showcasing its sponsorship with a multifaceted program dedicated to the 2012 Kentucky Oaks and Kentucky Derby. From the moment Thoroughbred fans enter Churchill Downs they will be immersed in the Ram Truck brand via vehicle displays, work trucks in and around the track, gate crew staff uniforms, posters and track-side signage throughout the grounds.

The posters and signs featured on the Ram Country Churchill Downs backside are specially crafted messages that resonate with horse racing fans and Ram Truck owners alike, such as "Hard-earned, Not Hard-won," "Courage not Chance," "Champions are Made, Not Born," and "It's not two Minutes. It's a Lifetime."

"A lifetime of hard work, dedication and conviction go into making it to Churchill Downs and the same is true about our Ram trucks," said Fred Diaz, President and CEO – Ram Truck Brand and Chrysler de Mexico, Chrysler Group LLC. "An efficient, powerful and dependable truck is a must-have tool whether you are an owner, trainer, track crew member or fan. With our broad lineup of trucks, Ram can meet the needs of everyone involved in Thoroughbred racing."

Most Popular

  1. CCS Partners with Shinola to Launch Fashion Accessories Design Program
    Students at the College for Creative Studies will soon be able to study the design of fashion...
  2. New Economy Initiative Takes ‘Street Level’ Approach to Detroit's Entrepreneurial Hubs
    Starting today, the New Economy Initiative in Detroit is taking a street-level approach to better...
  3. Five Qs: Charlie Wollborg on Positive Flow at TEDxDetroit
    Charlie Wollborg, founding partner at Curve Idea Accelerator in Pontiac, and curator of...
  4. TEDxDetroit Unveils Speaker Line-up for 2014 Event
  5. Google Maps Gives ‘Spin Tours’ of Businesses on Mackinac Island
    Visitors no longer need to take a ferry to visit the many unique and interesting shops on...
  6. Duffey Petrosky to Open Satellite Office in Chrysler House
    Farmington Hills-based advertising agency Duffey Petrosky will open an office in the Chrysler...