Ram Truck Brand Launches Sponsorship with Kentucky Derby




AUBURN HILLS —Whether attending the 138th running of the Kentucky Derby at Churchill Downs, watching the event on TV or following it via print or digital and social media, Thoroughbred race fans will be totally immersed in the Ram Truck brand experience as Ram launches its 2012 sponsorship with Churchill Downs and the Kentucky Derby.

For the third consecutive year, the Ram Truck brand is the exclusive automotive partner and the "Official Truck" of Churchill Downs and the Kentucky Derby.

The brand is showcasing its sponsorship with a multifaceted program dedicated to the 2012 Kentucky Oaks and Kentucky Derby. From the moment Thoroughbred fans enter Churchill Downs they will be immersed in the Ram Truck brand via vehicle displays, work trucks in and around the track, gate crew staff uniforms, posters and track-side signage throughout the grounds.

The posters and signs featured on the Ram Country Churchill Downs backside are specially crafted messages that resonate with horse racing fans and Ram Truck owners alike, such as "Hard-earned, Not Hard-won," "Courage not Chance," "Champions are Made, Not Born," and "It's not two Minutes. It's a Lifetime."

"A lifetime of hard work, dedication and conviction go into making it to Churchill Downs and the same is true about our Ram trucks," said Fred Diaz, President and CEO – Ram Truck Brand and Chrysler de Mexico, Chrysler Group LLC. "An efficient, powerful and dependable truck is a must-have tool whether you are an owner, trainer, track crew member or fan. With our broad lineup of trucks, Ram can meet the needs of everyone involved in Thoroughbred racing."

Most Popular

  1. NewCo Detroit Hosts ‘Inside Out’ Festival at 50 Local Businesses
    NewCo Detroit will host its second annual festival on Sept. 18, which “turns a traditional...
  2. Domino’s, Tigers, and Others Looking for Local Suppliers
    Representatives of some of the state’s largest businesses and universities — including the...
  3. Detroit City Distillery Opens Friday in Eastern Market
    The Detroit City Distillery — a craft distillery with a focus on using locally produced...
  4. Collaborative Wine Tasting Room Expands into Royal Oak
    Michigan By The Bottle — a website (michiganbythebottle.com) promoting the state’s wine...
  5. Winners of 20th Annual Detroit ROSE Awards Announced
  6. Guest Blog: What We Forget When We Talk About Detroit
    Most of the conversations I have about Detroit focus on what’s changing: new businesses are...