Ram Truck Brand Launches Sponsorship with Kentucky Derby



Published:

AUBURN HILLS —Whether attending the 138th running of the Kentucky Derby at Churchill Downs, watching the event on TV or following it via print or digital and social media, Thoroughbred race fans will be totally immersed in the Ram Truck brand experience as Ram launches its 2012 sponsorship with Churchill Downs and the Kentucky Derby.

For the third consecutive year, the Ram Truck brand is the exclusive automotive partner and the "Official Truck" of Churchill Downs and the Kentucky Derby.

The brand is showcasing its sponsorship with a multifaceted program dedicated to the 2012 Kentucky Oaks and Kentucky Derby. From the moment Thoroughbred fans enter Churchill Downs they will be immersed in the Ram Truck brand via vehicle displays, work trucks in and around the track, gate crew staff uniforms, posters and track-side signage throughout the grounds.

The posters and signs featured on the Ram Country Churchill Downs backside are specially crafted messages that resonate with horse racing fans and Ram Truck owners alike, such as "Hard-earned, Not Hard-won," "Courage not Chance," "Champions are Made, Not Born," and "It's not two Minutes. It's a Lifetime."

"A lifetime of hard work, dedication and conviction go into making it to Churchill Downs and the same is true about our Ram trucks," said Fred Diaz, President and CEO – Ram Truck Brand and Chrysler de Mexico, Chrysler Group LLC. "An efficient, powerful and dependable truck is a must-have tool whether you are an owner, trainer, track crew member or fan. With our broad lineup of trucks, Ram can meet the needs of everyone involved in Thoroughbred racing."

Edit Module
Edit Module Edit Module
Edit ModuleShow Tags Edit ModuleShow Tags

Most Popular

  1. Midtown Detroit Inc. Begins Final Phase of Walking, Biking Paths
    Midtown Detroit Inc., a nonprofit development company, has started construction on the $4.3...
  2. Detroit’s Alger Theater Undergoing Renovations, Rooftop Deck Planned
    The Alger Theater on Detroit’s east side is undergoing renovations to enhance the audiovisual...
  3. Continuum Services Names New Chief Operating Officer
  4. Carhartt Retail Store Opens in Detroit’s Midtown District
  5. Exclusive: Lear Corp. Acquires Hemmeter Building in Downtown Detroit
    Automotive supplier Lear Corp. has acquired the historic Hemmeter Building in downtown...
  6. Craft Cocktail Bar Standby to Open in The Belt in October
    Standby, a restaurant and bar featuring more than 50 inventive craft cocktails, will open in...