Ram Truck Brand Launches Sponsorship with Kentucky Derby



Published:

AUBURN HILLS —Whether attending the 138th running of the Kentucky Derby at Churchill Downs, watching the event on TV or following it via print or digital and social media, Thoroughbred race fans will be totally immersed in the Ram Truck brand experience as Ram launches its 2012 sponsorship with Churchill Downs and the Kentucky Derby.

For the third consecutive year, the Ram Truck brand is the exclusive automotive partner and the "Official Truck" of Churchill Downs and the Kentucky Derby.

The brand is showcasing its sponsorship with a multifaceted program dedicated to the 2012 Kentucky Oaks and Kentucky Derby. From the moment Thoroughbred fans enter Churchill Downs they will be immersed in the Ram Truck brand via vehicle displays, work trucks in and around the track, gate crew staff uniforms, posters and track-side signage throughout the grounds.

The posters and signs featured on the Ram Country Churchill Downs backside are specially crafted messages that resonate with horse racing fans and Ram Truck owners alike, such as "Hard-earned, Not Hard-won," "Courage not Chance," "Champions are Made, Not Born," and "It's not two Minutes. It's a Lifetime."

"A lifetime of hard work, dedication and conviction go into making it to Churchill Downs and the same is true about our Ram trucks," said Fred Diaz, President and CEO – Ram Truck Brand and Chrysler de Mexico, Chrysler Group LLC. "An efficient, powerful and dependable truck is a must-have tool whether you are an owner, trainer, track crew member or fan. With our broad lineup of trucks, Ram can meet the needs of everyone involved in Thoroughbred racing."

Edit Module
Edit Module Edit Module
Edit ModuleShow Tags

Related Articles

Ford Invests $1B in Argo AI, Works Towards Leading Autonomous Vehicle Market

Dearborn-based automaker Ford Motor Co. today announced a $1 billion investment in Pittsburgh-based Argo AI over the next five years, to develop a virtual driver system for the autonomous vehicle Ford has planned for 2021, and for potential licensing opportunities.

Meridian Winter Blast Set to Coincide With North American International Auto Show

The thirteenth annual Meridian Winter Blast, presented by Quicken Loans, has been moved up several weeks and is now scheduled to coincide with the final weekend of the North American International Auto Show — January 20-22.

Detroit Pistons to Move to Downtown in 2017, will Generate Additional $596.2M in Economic Impact

Agreements under which the Pistons will move to downtown Detroit and begin playing next season at the new Little Caesars Arena in The District Detroit, a $1.2 billion sports and entertainment development, have been announced today.

Ford, UAW-Ford Invest $6M in Motown Museum Expansion

In what will distinguish the company and the union as the lead donor for the project, Ford Motor Co. and UAW-Ford have announced plans to make a $6 million investment in the Detroit-based Motown Museum’s $50 million expansion.

Ford to Launch Fully Autonomous Vehicle for Ride Sharing in 2021

Dearborn-based Ford Motor Co. has announced its intent to have a high-volume, fully autonomous SAE level 4-capable vehicle in commercial operation in 2021 in a ride-hailing or ride-sharing service.
Edit ModuleShow Tags

Most Popular

  1. Muer’s Table + Bar Coming to Partridge Creek in Clinton Township This Spring
    Muer’s Table + Bar, a restaurant following in the heritage of the Muer family, will open for...
  2. Ford Building in Downtown Detroit Acquired by The Sterling Group, Improvements Planned
    The Sterling Group, a multi-faceted real estate company, has closed on the acquisition of the...
  3. Detroit’s Condominium Market Projected to Reach $100M in Sales This Year, New Projects on Horizon
    Detroit’s condominium market is projected to reach $100 million in new and existing sales this...
  4. Ferndale’s GreenSpace Café to Host First Vegan and Vegetarian Speed Dating Event in Michigan
    Ferndale-based GreenSpace Café, a plant-based vegetarian and vegan restaurant owned by Dr. Joel...
  5. Entrepreneur-YOU Conference Set for March 15 at Walsh College in Troy
    Registration is now open for the sixth annual Southeast Michigan Women’s Entrepreneur-YOU...
  6. New Wayne State University Integrative Biosciences Center in Midtown Announces Inaugural Health Care Symposium
    The Wayne State University College of Engineering in Detroit has announced it will host its...