Companies Get Insight into RTT's 3D Image Technology


ROYAL OAK — RTT, Inc., the leader in 3D visualization for design and marketing, hosted over 200 people from 20 different companies on May 31 and June 1 at Excite | Detroit. The event was held behind the new Detroit Mercantile Co. in Detroit’s Eastern Market. Visitors experienced the entire RTT process from data preparation to content creation through interactive demonstrations and private tours.

Excite provided an opportunity for current and potential clients to view the latest in 3D visualization software and to explore the potential these technologies and applications hold for advancing product design, development, marketing and sales. 

“RTT has done great work for us in rendering high-quality images and videos of our engines and other powertrain products,” said Ed Byk, product manager, engine and component marketing, Daimler Trucks North America. “It is important that we’re aware of other cutting edge technologies, such as augmented reality and 3D animation.  Meeting with RTT designers and developers at Excite was an especially helpful way of understanding how these technologies can be deployed by Detroit Diesel Corp. in the future.”

Some of the most innovative demonstrations allowed materials, colors and stitching to change at the click of a button on a car seat or sneaker by way of the Augmented Reality (AR) projector. The Chevy Sonic kiosk allowed users to configure exterior colors, interior fabrics and environments by way of RFID Technology.

Tours allowed attendees to preview the latest hardware and RTT software and took them through point-of-sale solutions, a marketing and sales experience, engineering software implementation and the latest in mixed reality demos.

Also on display were the latest software releases from RTT, including DeltaGen for Teamcenter and DeltaGen 11.  DeltaGen for Teamcenter syncs product development data with the high-end visual experience, enhancing process automation. DeltaGen 11 which enables users in professional high-end visualization to make workflows more efficient across the entire product lifecycle — from design and development, to marketing and sales — all while significantly reducing time-to-market.

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