PDA Q&A: Krishna Kallakuri

The E-Interview with Krishna Kallakuri, the Owner and Vice President of Datafactz, Northville.


Published:

DB: Where are you?

KK: In Miami, at the MicroStrategy World Conference. There are 2,000 people here at the Intercontinental Miami, mostly business intelligence experts from mid-market companies and Fortune 500 corporations.

DB: What’s the focus this year?

KK: Mobile dashboards, cloud services, and social media. A lot of companies are so large that they have multiple (computer) hardware and software systems, plus smart phones and tablets, and we help them better integrate all of those things so they better drive efficiency and productivity. It can be a challenge when accounting uses one system, management uses another, and the sales staff has a different system.

DB: In what areas are you most effective in cost savings?

KK: When you look at getting your business intelligence on the cloud, the cost of getting started is very low. You don’t have to spend a lot of money on infrastructure. Plus, there are robust security offerings. We see the largest demand for cloud services among retailers, financial services, manufacturing, and pharmaceutical. Retail is the strongest sector and includes merchandising, procurement, sales, marketing, and vendor management.

DB: What’s your customer base?

KK: For Walt Disney, for example, we help with business intelligence initiatives, sales and marketing campaigns, collecting customer intelligence data, and even online sales for DVDs and merchandise. They are obviously a fun company to work with, given their rich content and assets. It’s one of those companies where the spirit of the founder is very much alive today, and we want to add to that in any way we can.

DB: How about local clients?

KK: There’s Con-way Freight (in Ann Arbor). We’ve helped them implement new business intelligence programs from the ground up, sales and marketing, improve upon their fleet efficiency, and better pricing. In other cases, companies have their data spread all over the place. We help them get to a single platform and, once the staff is trained, we create a system where they can self-service themselves. db — R.J. King

Related Articles

Bozii Time

PDA Q&A: L. Brooks Patterson

The E-Interview: L. Brooks Patterson // Executive, Oakland County

Pepper Ghost

An old magician’s trick is digitized to project hologram-like effects.

Eyes on Success

Three siblings share Young CEO of the Year title for their decorative eyeglasses.

Profit Leap

A former actuary jumps into the indoor trampoline market.

Most Popular

  1. CCS Partners with Shinola to Launch Fashion Accessories Design Program
    Students at the College for Creative Studies will soon be able to study the design of fashion...
  2. New Economy Initiative Takes ‘Street Level’ Approach to Detroit's Entrepreneurial Hubs
    Starting today, the New Economy Initiative in Detroit is taking a street-level approach to better...
  3. Five Qs: Charlie Wollborg on Positive Flow at TEDxDetroit
    Charlie Wollborg, founding partner at Curve Idea Accelerator in Pontiac, and curator of...
  4. TEDxDetroit Unveils Speaker Line-up for 2014 Event
  5. Google Maps Gives ‘Spin Tours’ of Businesses on Mackinac Island
    Visitors no longer need to take a ferry to visit the many unique and interesting shops on...
  6. Duffey Petrosky to Open Satellite Office in Chrysler House
    Farmington Hills-based advertising agency Duffey Petrosky will open an office in the Chrysler...