Commuter Challenge 2012 Celebrates Best Year


Published:

DETROIT — SMART is reporting record participation in the 8th Annual Commuter Challenge, a cooperative event in June hosted by members of the Transportation Choices Consortium to encourage more commuters to take alternate transportation to work or school. Some 697 Metro Detroiters participated in the month-long 2012 Commuter Challenge—more than triple the overall participation in years’ prior. 

SMART attributes much of the growth to the new Business-to-Business Competition, a friendly battle among local employers for the coveted “Most Green” title. When all the points were tallied,Compuware Corporation bested close running competitors Blue Cross Blue Shield and Quicken Loans. 

The average round-trip commute of Commuter Challenge 2012 participants is 50 miles. Together participants saved nearly 72,000 miles of personal drive time for every one week of SMART or other alternate transportation.

“The Business-to-Business Challenge proved an effective tactic to increase overall awareness and build interest in the Commuter Challenge,” said John Hertel, general manager of SMART. “We also enhanced our marketing efforts, employing social media and PR to get the word out.”

2012 Commuter Challenge participants were also eligible to win prizes for taking the bus or other alternate transportation during the month, including Tigers tickets, hotel accommodations, gift cards to popular eateries, DIA passes and more. Learn more at facebook.com/detroitcommuterchallenge.

Commuter Challenge 2012 is sponsored by the Transportation Choices consortium, which includes Compuware Corporation, Detroit Bikes!/Detroit Synergy, Detroit Department of Transportation, Detroit Transportation Corporation, League of Michigan Bicyclists, Michigan Department of Transportation, MichiVan, Commuter Vanpools/VPSI Inc., Southeast Michigan Council of Governments, Suburban Mobility Authority for Regional Transportation, Transportation Riders United and SMART.

Edit Module
Edit Module Edit Module
Edit ModuleShow Tags

Related Articles

Ford to Launch Fully Autonomous Vehicle for Ride Sharing in 2021

Dearborn-based Ford Motor Co. has announced its intent to have a high-volume, fully autonomous SAE level 4-capable vehicle in commercial operation in 2021 in a ride-hailing or ride-sharing service.

Ford to Auction Aviation-inspired Mustang

Dearborn-based Ford Motor Co. has unveiled a new aviation-inspired Mustang, which will be auctioned off to benefit the Wisconsin-based Experimental Aircraft Association’s youth education programs.

Fontinalis Partners Closes on $100M Mobility Fund

Fontinalis Partners, a Detroit-based venture capital firm, has closed on its second fund, Fontinalis Capital Partners II L.P., for $100 million. The new fund will invest in companies working on next-generation mobility technologies.

Tropical Smoothie Opens Westland Location

Tropical Smoothie Cafe, a fast casual restaurant that focuses on smoothies and healthy food options, has opened a new location in Westland. The new location is the company’s 37th store in Michigan and 500th store total.

Sophia Loren Event to be Held at Detroit Opera House

An event featuring Italian film actress Sophia Loren will take place at the Detroit Opera House this fall.
Edit ModuleShow Tags

Most Popular

  1. American Expedition Vehicles Completes Move to New Wixom Headquarters
    American Expedition Vehicles, a company that designs and manufactures Jeep accessories and...
  2. Two-level Corktown Loft in Detroit Draws Record Price of $531K
    Corktown has drawn a record price for a residential loft in Detroit’s oldest neighborhood, a...
  3. Olga’s Kitchen to Expand Across Michigan, Remodel Existing Restaurants
    Livonia-based Olga’s Kitchen Inc. plans to expand across Michigan, with up to 10 new locations...
  4. BAE System Awarded $54M to Supply Upgraded Vehicles to Brazilian Army
    Under a new U.S. Foreign Military Sales contract, BAE Systems, a global defense, security, and...
  5. Paradise Valley in Detroit Grows, Mixed-use Development Planned Behind Music Hall
    Rainy Hamilton, principal of Hamilton Anderson Associates in Detroit, plans to break ground early...
  6. Luxury Space: New $3.5M Penthouse in Downtown Birmingham Now on the Market
    Bailey Schmidt Inc., a Birmingham-based, full-service real estate company, is seeking a buyer for...