DEARBORN, Mich. – (June 27, 2011) Carhartt, America’s premium work wear brand since 1889, today announced the selection of the Black Diamond Group, a leading footwear company specializing in performance protective footwear, as the new licensee for Carhartt-branded footwear.
“Black Diamond footwear is built to the highest standards and certifications, which makes it a perfect extension of the Carhartt brand,” said Rick Fecowicz, director of licensing at Carhartt. “They understand the industrial footwear marketplace, which is essential to our core consumer.”
The initial product offering will include 30 styles and will be available to the public through select Carhartt retailers and on Carhartt.com for Spring 2012. All styles are waterproof and include exclusive functionality, such as heel guards, OrthoLite® comfort insoles and tongues as well as the Carhartt direct welt construction.
“Carhartt is a great American brand and we are honored to bring our expertise to build footwear that incorporates the brand’s DNA as well as maximize the brand’s true potential in the work boot market,” said Alan Lunder, Black Diamond CEO. “Our management team, coupled with innovative design, product development, sourcing and distribution in the industrial/work retail segment, will allow our retail partners to meet the high expectations of the Carhartt customer.”
About Black Diamond Group
Black Diamond is the leader in performance protective footwear. Utilizing proprietary footwear constructions and “best in class” components and materials, Black Diamond builds a better boot for people who demand all-day comfort, support and protection.
About Carhartt, Inc
Established in 1889, Carhartt is a global premium work wear brand with a rich heritage of developing rugged apparel for workers on and off the job. Headquartered in Dearborn, Mich., with approximately 3,500 employees worldwide, Carhartt is privately owned and managed by the descendants of the company‘s founder, Hamilton Carhartt. For more information, visit www.carhartt.com.
