Ann Arbor SPARK and CVBs Team Up with MEDC for National Marketing

New $1 million Pure Michigan advertising campaign promotes Washtenaw County region.



Published:

ANN ARBOR -- Ann Arbor SPARK and the Ann Arbor Area Convention and Visitors Bureau, in collaboration with the Michigan Economic Development Corporation (MEDC) and the Ypsilanti Area Convention and Visitors Bureau, are leading a new $1 million Pure Michigan advertising campaign that promotes the region.  The unique partnership is designed to attract visitors to Washtenaw County by leveraging key tourism and economic development assets.

The multimedia campaign is supported by $500,000 from MEDC's Pure Michigan initiative and more than $400,000 from the Ann Arbor Area Convention and Visitors Bureau's marketing fund.  It will include national television advertising, articles on the Pure Michigan website, and a promotional video on the Ann Arbor SPARK website.  Ann Arbor SPARK and its partners will also organize a press tour of the region for journalists from around the country.

"The time is absolutely right to promote Ann Arbor: There's growing buzz, nationally, and partnering with Pure Michigan opens up marketing opportunities that would be cost-prohibitive for the region on its own," said Paul Krutko, president and CEO of Ann Arbor SPARK.  "National media is taking note of the qualities that make Ann Arbor a destination where people and businesses can thrive.  This collaborative marketing effort promotes one of the state's shining economic stars."

Through its economic development activities, Ann Arbor SPARK promotes the broader Washtenaw County area as a destination where people want to live and work, and where businesses want to relocate and expand.

"Quality of life and quality of place are what attract people to visit Ann Arbor, live in Ann Arbor, and want to be a part of Ann Arbor," said Mary Kerr, president of the Ann Arbor Area Convention and Visitors Bureau.  "World-class cultural offerings, dining and entertainment, combined with family-friendly recreational opportunities, make Ann Arbor a desirable destination.  This collaborative marketing effort helps us tell this important story to a broader audience and attract positive attention to Ann Arbor."

To support the campaign, MEDC will contribute $500,000 from its Pure Michigan funds, with a matching amount from the Ann Arbor Area Convention and Visitors Bureau, the Ypsilanti Area Convention and Visitors Bureau, and Ann Arbor SPARK.

Edit Module
Edit Module Edit Module
Edit ModuleShow Tags

Related Articles

Detroit Tigers Announce Partnership With Uber

With only two days until Tigers Opening Day at Comerica Park, the Detroit Tigers today announced a partnership with mobile ridesharing company Uber, naming them the team’s official ride-sharing company. This season, there will be a dedicated pick-up and drop-off zone for fans choosing to Uber to and from Comerica Park, located on the northbound side of the I-75 service drive, between John R and Brush Street.

Detroit Pistons and Henry Ford Health System Partner on Training, Rehab, and Sports Medicine Complex  

The Detroit Pistons and Henry Ford Health System today announced plans to build a new 100,000-square-foot training, rehabilitation, and sports medicine complex in Detroit’s New Center area. The site is bordered by Amsterdam Street, Second and Third Avenues, and a set of railroad tracks to the north. Construction is expected to begin this summer.

Ford Invests $1B in Argo AI, Works Towards Leading Autonomous Vehicle Market

Dearborn-based automaker Ford Motor Co. today announced a $1 billion investment in Pittsburgh-based Argo AI over the next five years, to develop a virtual driver system for the autonomous vehicle Ford has planned for 2021, and for potential licensing opportunities.

Meridian Winter Blast Set to Coincide With North American International Auto Show

The thirteenth annual Meridian Winter Blast, presented by Quicken Loans, has been moved up several weeks and is now scheduled to coincide with the final weekend of the North American International Auto Show — January 20-22.

Detroit Pistons to Move to Downtown in 2017, will Generate Additional $596.2M in Economic Impact

Agreements under which the Pistons will move to downtown Detroit and begin playing next season at the new Little Caesars Arena in The District Detroit, a $1.2 billion sports and entertainment development, have been announced today.
Edit ModuleShow Tags

Most Popular

  1. Crown Enterprises in Warren Confirms Sale of Detroit’s Michigan Central Depot to Ford Motor Co.
    Matthew Moroun, chairman of Crown Enterprises Inc. in Warren, today announced that the company...
  2. Luxury Housing Developments Planned for Royal Oak, Birmingham
    Two new luxury housing developments are being built in Birmingham and Royal Oak. The Park West...
  3. Line of Flight
    A longer runway at Cherry Capital Airport in Traverse City, new golf courses and wineries,...
  4. Faurecia in Auburn Hills Partners With Chinese Automobile Manufacturer
    Auburn Hills’ Faurecia, an automotive technology company, today signed a strategic partnership...
  5. Jefferson Beach Marina in St. Clair Shores and Toledo Beach Marina in La Salle Acquired by Dallas Company
    Safe Harbor Marinas in Dallas has announced the acquisition of two marinas in Michigan –...
  6. Holland, Mich.’s JR Automation Acquires Auburn Hills’ Esys Automation
    JR Automation, a Holland, Mich.-based provider of intelligent automated manufacturing and...