PDA Q&A: Nipa Shah

President Jenesys Group, Novi


Published:

DB: Where are you?
NS: In India, traveling on one of the superhighways. I’m headed to Mumbai.


DB: What’s going on there?
NS: I just attended a conference in Gujarat, which is celebrating its 50th year as a state. The conference was geared around entrepreneurialism. I spoke on a panel about social media, and how to best use it for business and career purposes. As a social media expert, it’s amazing to see how different countries use Twitter and LinkedIn.


DB: How do people use social media in India?
NS: They’re very much into following celebrities. It’s still a young industry, and they’re just learning to use social media for business opportunities.


DB: How can companies and individuals improve their Internet search results?

NS: Social engines thrive on content. There’s a whole strategy that needs to be employed to maximize search results and get people coming to your site. The more content you have that people want to access, the better your results will be. We have a whole strategy we implement for our clients.


DB: What’s the best way to tap into ethnic markets on the Web
NS:
Ethnic marketing is really becoming more important. The Hispanic and African-American communities really use social media well. Ethnic populations like to purchase goods from people who respect their value systems and know their cultures. I think India and the rest of Asia is starting to learn about the powers of social media.


DB: How has your experience at GM as a procurement manager helped your business?
NS:
I spent 20 years at GM. At my last position, our team bought engineering services for GM North America. We had an annual purchase volume of $450 million. When I arrived in the U.S. from India with my degree, I didn’t know a computer from an oven. GM taught me so much about business, how to act professionally, and how to take care of your customers.

 

Edit Module
Edit Module Edit Module
Edit ModuleShow Tags

Related Articles

PDA Q&A: Alan Jay Kaufman, E-Interview

Interview with CEO of H.W. Kaufman Financial Group in Farmington Hills.

PDA Q&A: Noel H. Nevshehir, E-Interview

Director of International Business Services, Automation Alley, Troy

PDA Q&A: Rita Brown, E-Interview

National Director, Project Accelerate, Birmingham

PDA Q&A: Maureen Monte, E-Interview

Principal, Maureen Monte Consulting, Berkley

PDA Q&A: Linzie Venegas, E-Interview

Vice President, The Ideal Group, Detroit
Edit ModuleShow Tags

Most Popular

  1. Black Star Farm’s VinBar in Ann Arbor to Offer Other Northern Michigan Wines
    Black Star Farms, which has operations on both the Leelanau and Old Mission peninsulas near...
  2. U-M Tech Transfer Reports 444 New Inventions in FY2017
    Researchers at the University of Michigan in Ann Arbor reported 444 new inventions, up from last...
  3. 30 in Their Thirties 2017
    Disruption is a key aspect of the 2017 class of 30 in Their Thirties, upending such traditional...
  4. Cork and Gabel Restaurant to Open in Corktown Spring 2018
    Cork and Gabel, a restaurant fusion of Irish, Italian, and German cuisine, is slated to open in...
  5. Arsenal of Innovation
    Propelled by the U.S. Army’s large R&D operation in Warren, the defense, automotive,...
  6. Randal Brown to Serve as General Counsel for The Great Lakes Water Authority
    Detroit-based Great Lakes Water Authority (GLWA), a water and sewer services provider, has hired...