Lincoln C Concept

Ford Motor Co., Dearborn


Published:

While it may conjure up images of Stanley Kubrick’s 2001: A Space Odyssey, the futuristic Lincoln C Concept, unveiled in January at the North American International Auto Show in Detroit, was equipped with what’s believed to be the world’s first human-machine interface. It works like this: A driver develops a lifelike custom avatar, complete with a personalized name, that appears on a sophisticated computer screen set in the dashboard.

“Eva, could you please call Frank’s office and see if he’s available for lunch tomorrow at Sergio’s?” a female driver might say. “I want to discuss Project X with him. Also, I remember reading some background on the project in The Wall Street Journal. Could you pull that up and read it back to me?” A few seconds later, “Eva” corrects the driver by telling her that the article actually appeared in The New York Times and proceeds to read the piece. After a few paragraphs, the driver asks Eva to forward the story to her desktop, and then asks the avatar to map out the most fuel-efficient route to the restaurant.

In an instant, Eva produces a digital map and outlines the journey. The interface also confirms that Frank can meet her at the restaurant at noon. The avatar, which never gets rattled and exudes a pleasant personality, may be the most efficient personal assistant ever created. J Mays, Ford’s group vice president of design, says the Lincoln C takes the most “engaging technologies and wraps them in a design fit for today’s urban luxury customer.” Judging by the positive reaction to the vehicle at the auto show, Ford can’t get the technology into its future vehicles fast enough.

Edit Module
Edit Module Edit Module
Edit ModuleShow Tags

Related Articles

Exclusive: Bedrock Acquires 2 Historic Buildings Along Detroit’s Lower Woodward Corridor

Bedrock Real Estate Services, part of the Quicken Loans family of companies, has acquired two neighboring historic buildings along the lower Woodward corridor in downtown Detroit from Howard Schwartz, principal of Howard Schwartz Commercial Real Estate in Farmington Hills. Terms of the deal were not disclosed.

Royal Oak's Beaumont Hospital Receives Cancer-killing Medical Device for New Proton Therapy Center

The Gantry, a medical device that directs a cancer-killing proton beam at tumors — used for the treatment of tumors of the brain, central nervous system, and lung, among other tumors — has arrived at Beaumont Hospital in Royal Oak. Beaumont's new proton therapy building that will house the Gantry is expected to open next spring.

Queens Bar and Restaurant to Open This Month in Downtown Detroit

On May 21, restaurateur Paul Howard and operating partner Sam Spruill plan to open a new bar and restaurant called Queens at the corner of East Grand River and Farmer Street, located just north of the downtown branch of the Detroit Public Library.

Southfield Picks OHM Advisors to Lead Redevelopment of Former Northland Center Mall

The city of Southfield has selected OHM Advisors — an architecture, engineering, and planning firm with offices in Michigan, Ohio, and Tennessee — as master planner for the redevelopment of the former Northland Center mall.

Renovated Ford Presidential Museum, New DeVos Learning Center to Open Next Month

Renovations to the Gerald R. Ford Presidential Museum in Grand Rapids and the new, 8,000-square-foot DeVos Learning Center will be completed by early next month in time for opening gala and re-dedication events.
Edit ModuleShow Tags

Most Popular

  1. Birmingham Nears 100% Occupancy as More Retailers Plan Openings
    Downtown Birmingham — which boasts a 97 percent business occupancy rate — is preparing for...
  2. Royal Oak’s Vectorform Provides Virtual Reality Headsets to Train DTE Workers
    Line workers and technicians for Detroit-based DTE Energy will be trained on how to handle...
  3. Consumers Energy Tops Annual Goal Early, Invests $1B with Michigan Companies
    Consumers Energy today announced it has invested more than $1 billion in less than a year with...
  4. Multi-room Escape Game Opens in Westland
    A live-action game in which participants have 45 minutes to escape a series of rooms by solving...
  5. Long-Term Talent Supply May Threaten Demand for Most Jobs in Michigan
    Michigan’s top economic leaders today issued a series of findings that show the state is...
  6. National Kidney Foundation Expands Programs, Moves to Larger Office in Detroit
    Given the rising need for programs and services related to good kidney health, the National...