Lincoln C Concept

Ford Motor Co., Dearborn



While it may conjure up images of Stanley Kubrick’s 2001: A Space Odyssey, the futuristic Lincoln C Concept, unveiled in January at the North American International Auto Show in Detroit, was equipped with what’s believed to be the world’s first human-machine interface. It works like this: A driver develops a lifelike custom avatar, complete with a personalized name, that appears on a sophisticated computer screen set in the dashboard.

“Eva, could you please call Frank’s office and see if he’s available for lunch tomorrow at Sergio’s?” a female driver might say. “I want to discuss Project X with him. Also, I remember reading some background on the project in The Wall Street Journal. Could you pull that up and read it back to me?” A few seconds later, “Eva” corrects the driver by telling her that the article actually appeared in The New York Times and proceeds to read the piece. After a few paragraphs, the driver asks Eva to forward the story to her desktop, and then asks the avatar to map out the most fuel-efficient route to the restaurant.

In an instant, Eva produces a digital map and outlines the journey. The interface also confirms that Frank can meet her at the restaurant at noon. The avatar, which never gets rattled and exudes a pleasant personality, may be the most efficient personal assistant ever created. J Mays, Ford’s group vice president of design, says the Lincoln C takes the most “engaging technologies and wraps them in a design fit for today’s urban luxury customer.” Judging by the positive reaction to the vehicle at the auto show, Ford can’t get the technology into its future vehicles fast enough.

Related Articles

Compuware Carries $2.5B Price Tag in Thoma Bravo Acquisition

Thoma Bravo, a private equity investment firm in San Francisco, will purchase Detroit-based Compuware Corp. for approximately $2.5 billion, the two companies announced today.

Selling Detroit’s City Airport to Help Settle Bankruptcy Debt May Prove Difficult

As the city of Detroit and its creditors open trial proceedings today for a sweeping Chapter 9 bankruptcy reorganization, on the table are numerous municipal assets that include the Coleman A. Young International Airport, libraries, hundreds of parking meters, the Detroit side of the Detroit-Windsor Tunnel, thousands of city-owned real estate parcels, and other holdings.

Detroit Medical Center Lands $10M Award to Test New Primary Care Model

The Detroit Medical Center will receive nearly $10 million from the Centers for Medicare and Medicaid Services’ Health Care Innovation Awards program to test a new primary care and preventative health model in its emergency departments.

New Construction Code to Make Homes More Energy Efficient

A new construction code recommended by Michigan’s Residential Code Review Committee would make newly constructed homes more energy efficient, resulting in lower utility bills for homeowners.

Detroit Entrepreneur Turns Reclaimed Wood into Electric Guitars

Wallace Detroit Guitars this month will begin selling its lineup of electric guitars — made from reclaimed wood found in Detroit’s vacant houses and properties, says the company’s owner, Mark Wallace.

Most Popular

  1. NewCo Detroit Hosts ‘Inside Out’ Festival at 50 Local Businesses
    NewCo Detroit will host its second annual festival on Sept. 18, which “turns a traditional...
  2. Detroit City Distillery Opens Friday in Eastern Market
    The Detroit City Distillery — a craft distillery with a focus on using locally produced...
  3. Collaborative Wine Tasting Room Expands into Royal Oak
    Michigan By The Bottle — a website (michiganbythebottle.com) promoting the state’s wine...
  4. Winners of 20th Annual Detroit ROSE Awards Announced
  5. Five Qs: David Moncur of Moncur (Formerly Moncur Associates)
    David Moncur, founder and principal of Moncur, a branding and digital agency in Southfield, spoke...
  6. Guest Blog: What We Forget When We Talk About Detroit
    Most of the conversations I have about Detroit focus on what’s changing: new businesses are...