Lincoln C Concept

Ford Motor Co., Dearborn


While it may conjure up images of Stanley Kubrick’s 2001: A Space Odyssey, the futuristic Lincoln C Concept, unveiled in January at the North American International Auto Show in Detroit, was equipped with what’s believed to be the world’s first human-machine interface. It works like this: A driver develops a lifelike custom avatar, complete with a personalized name, that appears on a sophisticated computer screen set in the dashboard.

“Eva, could you please call Frank’s office and see if he’s available for lunch tomorrow at Sergio’s?” a female driver might say. “I want to discuss Project X with him. Also, I remember reading some background on the project in The Wall Street Journal. Could you pull that up and read it back to me?” A few seconds later, “Eva” corrects the driver by telling her that the article actually appeared in The New York Times and proceeds to read the piece. After a few paragraphs, the driver asks Eva to forward the story to her desktop, and then asks the avatar to map out the most fuel-efficient route to the restaurant.

In an instant, Eva produces a digital map and outlines the journey. The interface also confirms that Frank can meet her at the restaurant at noon. The avatar, which never gets rattled and exudes a pleasant personality, may be the most efficient personal assistant ever created. J Mays, Ford’s group vice president of design, says the Lincoln C takes the most “engaging technologies and wraps them in a design fit for today’s urban luxury customer.” Judging by the positive reaction to the vehicle at the auto show, Ford can’t get the technology into its future vehicles fast enough.

Edit Module
Edit Module Edit Module
Edit ModuleShow Tags

Related Articles

Report: Michigan CEOs Expect Sales, Job Growth Over Next Year

More than 80 percent of Michigan CEOs anticipate sales and staffing needs will increase for their firms over the next year, says a new report released by Vistage Michigan, a member-based organization in St. Claire Shores that delivers business resources.

Multi-Media Company to Revamp Vacant School in Highland Park for New HQ

Rochester-based Modern Tribe Communications Inc. a, multi-media company, plans to invest $3 million to buy and renovate a vacant school in Highland Park and reopen the facility next spring as its headquarters with solar panels and an urban farm.

Auction Planned for 400 Acres of Farmland with Homes Near Lansing

Two farms with streams and wooded areas near Lansing, totaling more than 400 acres, will be auctioned off next month.

Guest Blog: Dispelling Myths Behind the H1-B Visa Controversy

Here we go again in the immigration reform debate, controversy simmering where it doesn't belong.

West Meets East: Varnum Law Firm Moves into Federal Reserve Building

Varnum, a Grand Rapids-based law firm, has now moved into its new Detroit office in the Federal Reserve Building, a Bedrock Real Estate-owned building that is now fully occupied.
Edit ModuleShow Tags

Most Popular

  1. 30 in Their Thirties: Amy Peterson // 35
    Since she was a young girl in Jamestown, N.Y., Amy Peterson wanted to work for a Major League...
  2. 30 in Their Thirties: Anthony Lamerato // 32
    Ask Tony Lamerato to describe the most challenging part of any job in the broadcasting business...
  3. Detroit Phone Case Manufacturer Introduces Line of NHL Cases
    Original Stix, a Detroit-based startup that manufactures phone cases using recycled broken hockey...
  4. Lear Corp. Acquires Second Building in Downtown Detroit
    Southfield-based automotive supplier Lear Corp. has purchased a building in Detroit’s Capitol...
  5. City of Southfield Buys Shuttered Northland Mall, Plans to Demolish, Sell Property
    The city of Southfield today announced it has purchased the closed Northland Center mall for $2.4...
  6. 5Qs: Richard Sheridan, CEO of Menlo Innovations in Ann Arbor, on Attracting Talent