Lip Service

Aspiring beauty mogul Adonai Alexander is our Young CEO of the Year.


Published:

Adonai Alexander, 13, and her mother, Evelyn, join Fox 2's Maurielle Lue for a recent segment on Frutti Tutti Beauty. Adonai is DBusiness' 2018 CEO of the Year (18 or younger).

Even before she was old enough to wear makeup, Adonai Alexander of Shelby Township knew she wanted to work in cosmetics. She also knew she wanted to be an entrepreneur.

Those two desires propelled her to launch Fruitti Tutti Beauty, a line of fragrant lip glosses targeted at young girls.

Alexander, now 13, came up with the idea when she was 7 years old, and brought her products to market when she was 11. “I always had an interest in makeup and the chemistry behind cosmetics,” Alexander says, “and my mom knew that.”

Alexander’s mother, Evelyn, took her daughter to New York so the two could work with a chemist and make the product line a reality.

After some time spent perfecting her product, Alexander hosted a launch party at the end of 2016. It turned out to be a turning point for the fledgling business.

“We went viral,” Evelyn says. “Channel 2, Channel 4, and Channel 7 were all there, and several local newspapers picked it up, too.”

Alexander saw an immediate influx of sales. The young entrepreneur is tight-lipped about specific sales numbers, but she says her enterprise is thriving. “I’m very focused on growing my business,” she says. “I’ve learned a lot about being diligent, about networking, and the power of advertising and social media.”

Alexander, who is home-schooled, is getting ready to start high school and will be dually enrolled in college business courses. “I want to learn as much as I can and apply it to my business,” she says. “I want to see my business grow so I can reach girls globally.”

Naturally, Evelyn is proud of her daughter. “She’s inspiring a lot of young girls,” she says. “She not only has a heart for business, she has a heart to inspire.”

Alexander says she sells most of her products on her website (fruittituttibeauty.com), but she also travels to trade shows and sells directly by word of mouth. She says she would like to start another cosmetics line once she graduates from college.

“This is my dream,” she says. “I’m very focused with my current business, but I also have a lot of other ideas in my head for the future.”

Edit Module
Edit Module Edit Module
Edit ModuleShow Tags

Related Articles

Green Wave

OHM Advisors in Livonia helps limit environmental challenges like harmful algae.

Books and Mortar

Local comic book stores suffer as online retailers and auction sites become more prominent.

Data Highway

KLA Laboratories is moving into the digital world of autonomous and connected vehicles.

Vested Interest

How a local real estate agent built a $60 million client base from scratch.

Expansion Draft

Ferndale's Urbanrest Brewing temporarily shut its doors for a week for an unusual reason.
Edit ModuleShow Tags

Most Popular

  1. William Davidson Foundation Makes $1.7 Million Donation to the Belle Isle Aquarium
    The Belle Isle Conservancy today announced that the William Davidson Foundation in Troy has...
  2. Restoration of Old Wayne County Building in Downtown Detroit Gets $7M Makeover
    The ownership group of The Old Wayne County Building, located at 600 Randolph Street in downtown...
  3. Retail Tenants Announced For Bedrock’s Shinola Hotel in Downtown Detroit
    Bedrock has announced four retail tenants that are coming to the 1400 Woodward block in Detroit,...
  4. Ford Brings 600 Employees to Wagner Place in Downtown West Dearborn, Announces Commercial Tenants
    Ford Motor Co. today announced it has started moving 600 employees into Wagner Place along...
  5. $136M Mixed-use Development Slated for Detroit’s East Riverfront District
    City Growth Partners in Detroit today announced it would construct a $136-million mixed-use...
  6. Delta Offers Two Detroit Metro Flights With New A220-100 Aircraft, Service Launches in 2019
    Delta Air Lines Inc. today announced it will begin offering domestic business routes on the new...