Chocolate Collateral

A cuisine team from Redford Township converges on cocoa.


Published:

Bonbons being formed at the new Guilt Chocolates in Redford Township.

JACOB LEWKOW

It’s not quite “Willy Wonka and the Chocolate Factory,” but sweet liquid cocoa flows from a high-tech, 52-pound mixer at a new confection operation in Redford Township. The business, Guilt Chocolates, is aptly named.

The new company was hatched after Joe Nader and Scott Breazeale, former executive chef and sous chef, respectfully, at Ford Field in Detroit, were tasked with creating chocolates for the stadium’s suite holders.

“I knew we were onto something when, during that blizzard in early February, we sold 68 boxes of chocolates in a day at Nora Detroit (in Midtown),” says Nader, who spent 13 seasons with the Detroit Lions. “We’ll slowly roll out our chocolates in stores, but we wanted to launch in Detroit. Our main focus is on catering, corporate gifts, weddings, and personalized orders.”

Nader and Breazeale, along with partner Jennifer Gratz, launched the business last December, just in time for what the trio refers to as the “Big Three” of chocolate holidays — Valentine’s Day, Easter, and Mother’s Day. The Christmas holiday season is the fourth busiest time of the year.

From a 3,000-square-foot former party store, the team creates high-gloss, polished chocolates in the shape of bonbons, that take hours to create, mix, and decorate. Available in multiple colors and flavors, the confections include signature looks like chrome or robin’s egg blue. Over time, the company will set up small coolers in select stores in the region, while also fulfilling online orders from across the country.

To create their signature bonbons, Scott Breezeale and Joe Nader of Guilt Chocolates in Redford Township set food coloring into plastic molds. From there, different chocolate selections are poured into the molds, including dark, sweet, coffee, and other varieties. The confections are created in a specially insulated room reminiscent of a large walk-in cooler. 

“There’s a whole science to creating rich chocolates and keeping them cooled at the right temperature before serving,” Breazeale says. “I won’t say what the right temperature is, due to trade secrets, but if the chocolates are too cold and then sit out before being served, they can create condensation and the colors might mingle.”

Chocolate isn’t the company’s sole focus, although it’s the most popular product. Offering a lesson in operating multiple businesses from a single location, in early 2017 the entrepreneurs started Hardcore Meals, which offers healthy fare that’s ordered online and delivered to workout facilities around the region.

“I worked at CrossFit in Livonia and met an accountant who worked out consistently, but then would fall off the wagon during tax season,” Breazeale says. “He wanted to know if I could come up with a healthy meal program. So we have small fridges around town and, when an order comes in, we make the deliveries. We see that growing outside our region in the future.”

In addition, the co-owners installed a commercial kitchen at their facility, so they can experiment and host small dinner parties. The location also serves as a commissary for food trucks. “In the future, we’ll offer cooking classes and demos where people can make their own chocolate bars,” Nader says.

Edit Module
Edit Module Edit Module
Edit ModuleShow Tags

Related Articles

Higher Support

More and more companies and businesses are supporting employees in their efforts to receive higher education.

Parts Air

Ford Motor Co. utilized a massive Antonov AN-124-100 aircraft to ensure the delivery of a 87,000-pound die.

Lip Service

Aspiring beauty mogul Adonai Alexander is our Young CEO of the Year.

Virtual Clouds

Data centers benefit from the region’s stable environment and market access.

Meat Market

Once a small enterprise, the Peters’ food empire has grown to $40 million in annual sales.
Edit ModuleShow Tags

Most Popular

  1. Wayne State’s Graduate Supply Chain Program Ranked Among Top 25 in the Country
    Wayne State University’s graduate global supply chain management program is among the...
  2. The Corner Apartment and Retail Project at Old Tiger Stadium Site in Detroit to be Completed in February
    The former Tiger Stadium site in Detroit received the city’s first modular home drop today as...
  3. Wayne State University in Detroit Opens $2M Athletic Performance Center
    Wayne State University in Detroit has announced the opening of its updated Athletic Performance...
  4. Universal McCann Will Open Office in Downtown Detroit to Oversee Quicken Loans’ Media Planning and Buying
    Detroit-based Quicken Loans Inc. today announced a long-term agreement with Universal McCann (UM)...
  5. Condos in Detroit’s Historic Trumbull House Now Available
    Detroit’s Trumbull House, a home built in 1897 and located at 4304 Trumbull in the Woodbridge...
  6. Troy’s Kresge Foundation Donates $50M to Transform Detroit’s Marygrove College Campus Into Learning Center for Early Childhood Education Through Graduate Studies
    The Kresge Foundation in Troy today announced the donation of $50 million to the P-20...