eGoals


Published:

As CEO, Mark Bellissimo has JRT Agency thriving.

Photo Courtesy: JRT Agency

Two years ago, when Mark Bellissimo — who got his start in the advertising industry in the 1980s — took over as CEO of JRT Agency, a marketing communications firm in Farmington Hills, he was surprised by how low the company was flying under the radar.

“I didn’t know it even existed,” Bellissimo says. “It was like a 43-year-old startup with over 100 employees. It was a great place to make a mark and lead a reinvention that would bring the brand to the forefront of the industry.”

But the company has a delicate tightrope to balance, because it doesn’t want to overshadow its clients, which include FCA US in Auburn Hills. In April, JRT worked with the automaker’s creative, digital, and business intelligence teams to unveil the Dodge Demon, the world’s fastest production sports car, at the New York Auto Show.

In addition to working in the automotive industry, the company serves energy, food and beverage, and consumer goods clients, as well as historical organizations. Its work has included assisting Consumers Energy with developing additional communication platforms for customers, and streamlining the ordering process for vehicle graphics and signage for franchisees of Two Men and a Truck.

Bellissimo also encourages his team to take on personal projects, including co-producing a film with Detroit Public Television about the life of the late radio announcer J.P. McCarthy. McCarthy’s son, Jamie, a co-producer, serves as JRT’s chief creative officer of innovation.

Another project, a short film on Detroit’s revitalization, will be released in the fall. “The film projects help us tell our story to our clients and a broader audience,” Bellissimo says. “It’s another example of the power of storytelling not only enhancing our brand, but multiple brands.”

Edit Module
Edit Module Edit Module
Edit ModuleShow Tags

Related Articles

Fantasy Relief

A local entrepreneur mounts a comeback from the 2008 global recession.

A Better Idea

Alessandro F. Uzielli, great-great grandson of Henry Ford, is finding himself in Detroit more than ever.

Double Duty

Bonner C. Upshaw III was a professional on the hardwood; now he's in the corporate suite.

Touchdown

Former University of Michigan football trainer, Mike Barwis, uses his knowledge to help athletes prevent and overcome injuries

PDA Q&A: Michael Angelo Caruso, E-Interview

Interview with owner of Edison House in Royal Oak.
Edit ModuleShow Tags

Most Popular

  1. Macomb Township-based Baker Industries Debuts Largest Power Mill in U.S.
    Baker Industries in Macomb Township today announced it has finished the ground work for its Emco...
  2. Urban Land Institute to Host Global Spring Meeting in Detroit
    The Urban Land Institute (ULI), a global real estate organization with 40,000-plus members...
  3. Bosch Group in Farmington Hills Establishes SEG Automotive, Independent Company for Hybrid Technology
    The starter motor and generator division of the Bosch Group in Farmington Hills has announced its...
  4. City Club Apartments Break Ground on Luxury Apartment Community Along Washington Blvd. in Downtown Detroit
    Farmington Hills-based City Club Apartments broke ground today on City Club Apartments — CBD...
  5. Detroit’s Huron Capital Creates HVAC Industry Platform With Acquisition of Pueblo Mechanical and Controls Inc.
    Detroit-based capital investment firm Huron Capital today announced the acquisition of...
  6. FCA US to Invest $1B+ in Michigan Plant, Add 2,500 New Jobs and Pay $2,000 Bonus to U.S. Employees
    Auburn Hills-based automaker FCA US today announced a $1 billion investment to modernize the...