Design Studio

Toll Brothers, a residential building outfit in metro Detroit, is using a 5,000- square-foot design studio to show off all of the different options they can build with.


Published:

Toll Brothers uses a a 5,000- square-foot design studio to show off all of the different options they can build with.

Photo Courtesy: Toll Brothers

There's no shaking the fact that residential builders outfit their model homes with a design room so buyers can select everything from door handles to kitchen cabinets. The trouble is, the design rooms are often set in a small bedroom  and lack perspective.

For Toll Brothers, which is building nine residential developments in metro Detroit and has three more projects opening in Ann Arbor and Scio Township this year, the solution was to open a 5,000-square-foot design studio in Plymouth Township where customers can walk through fully furnished kitchens, bathrooms, bedrooms, and great rooms.

“We’ve been doing well in metro Detroit, as we sold 154 homes last year and this year we’re looking to sell 300 homes,” says David Straub, president of the Michigan Division at Toll Brothers, which is building in Ann Arbor, Northville Township, Novi, and Canton Township.

“Before, with so many people coming through the model homes, and then bringing customers to a small room to select their colors and fixtures, it was cumbersome. Plus, our customers were having trouble visualizing their new kitchen, for example, because the onein the model home could be different from what they wanted.”

In addition to developing single-family homes, Toll Brothers is exploring the construction of mid-rise residential buildings in urban areas in Michigan, including luxury condominiums and apartments. Potential sites include downtown districts in Detroit, Grand Rapids, or near the University of Michigan (the company builds mid-rise apartments for students).

“For students, they want a nice place to live where they have a gym, a pool, and a Starbucks on the first floor, with other amenities,” Straub says. “In downtown districts, there’s the potential for a lot of growth for mid-rise apartments. More and more, there are people who want to have an urban experience.”

Edit Module
Edit Module Edit Module
Edit ModuleShow Tags

Related Articles

Digital Divide

Consumers may prefer to have the latest technology in their new vehicles, but all the added hardware and software can be confusing out on the road.

Express Payment

A novel kiosk payment system launched in Detroit expands its offerings.

Grounds For Success

A fifth-grade class in southwest Detroit is selected as Young CEOs of the Year.

PDA Q&A: Alan Jay Kaufman, E-Interview

Interview with CEO of H.W. Kaufman Financial Group in Farmington Hills.

eGoals

Mark Bellissimo took over JRT Agency two years ago. Ever since, the company has been thriving.
Edit ModuleShow Tags

Most Popular

  1. Somerset Collection in Troy Announces New Retailers, Expanded Shops and Restaurants
    The Somerset Collection in Troy today announced it is adding 15 new stores over the next year,...
  2. Hudson’s Site in Downtown Detroit is Redesigned and Expanded
    Bedrock, part of the Quicken Loans Family of Companies in downtown Detroit, went back to the...
  3. Department of Transportation Secretary Visits MCity in Ann Arbor to Release Updated Federal Automated Vehicle Guidance
    U.S. Department of Transportation Secretary Elaine L. Chao today visited MCity, a public-private...
  4. Detroit Officials: Tax Foreclosures Down 88 Percent in Past Two Years
    City of Detroit and Wayne County officials today announced that tax foreclosures throughout...
  5. Downtown Detroit Partnership Reveals New Capitol Park Designs
    The Downtown Detroit Partnership (DPP) revealed renderings for the redesign of Capitol Park at a...
  6. Impossible Burger Makes Midwest Debut at Michael Symon’s B Spot Restaurants
    The Impossible Burger, a plant-based burger developed by Impossible Foods in Redwood City,...