Yaffe Group Appoints New CCO and Vice President of Digital Communications


Mark Simon

Mark Simon has been appointed as the new chief creative officer of Yaffe Group in Southfield, a marketing and advertising agency. In his new role, Simon will be responsible for supervising client creative work, marketing, branding, media outreach, and message development.

Simon, with more than 30 years of experience, previously worked as the chief creative officer at Campbell Ewald, a Detroit-based advertising and marketing communications agency. Simon was also a creative director at Bozell/FCB in Detroit, and as a creative director at Young & Rubicam in Detroit.

Simon, of West Bloomfield, attended Northwood Institute in Midland.

Mike McClure, right, has been promoted to senior vice president of digital communications of Yaffe Group. In his new role, McClure will be responsible for content marketing, day-to-day creative operations, and digital communications.

McClure, with 30 years of experience, previously served as vice president at Yaffe. McClure also worked as executive creative director and social media director of Yaffe.

McClure, of Clawson, received his bachelor of advertising from Michigan State University in East Lansing.

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