Data Mine


After Vixta Solutions in Birmingham developed a cloud-based platform to better manage fuel distribution among hundreds of service stations, it decided to sell the data network to its customer base.

“We could have kept the platform in-house, but after consulting with Gordon Hewitt, who is an international expert on corporate competitiveness, strategy, and governance, he advised us to sell the platform to the service station owners,” says Howard Brown, a partner at Vixta Solutions. “The ability to better manage the (fuel) carrier network has revolutionized the business.”

Part of Simon Group Holdings in Birmingham, which includes Taylor-based Atlas Oil Co., Brown says the FuelNOW Network developed by Vixta Solutions has transformed what was a collection of “mom-and-pop businesses” representing such brands as Marathon, Clark, and Phillips 66 into a well-oiled machine.     

“The idea with FuelNOW was to eliminate as much paperwork as possible,” Brown says. “Now, all of the billing is done digitally, the drivers have hand-held devices to automate various logistic activities, and they get access to traffic reports, route optimization, and pricing.”

In addition to the fuel distribution platform, Vixta Solutions creates digital networks for political campaigns, automotive companies, and the modular construction industry.

“We work with (Hewitt) to consult with our client base to eliminate manual processes wherever we can,” Brown says. 

Edit Module
Edit Module Edit Module
Edit ModuleShow Tags

Related Articles

Green Wave

OHM Advisors in Livonia helps limit environmental challenges like harmful algae.

Books and Mortar

Local comic book stores suffer as online retailers and auction sites become more prominent.

Data Highway

KLA Laboratories is moving into the digital world of autonomous and connected vehicles.

Vested Interest

How a local real estate agent built a $60 million client base from scratch.

Expansion Draft

Ferndale's Urbanrest Brewing temporarily shut its doors for a week for an unusual reason.
Edit ModuleShow Tags

Most Popular

  1. Farmington Hills’ Plum Market to Open Street Concept Store in Downtown Detroit
    Plum Market, a food and beverage company based in Farmington Hills, will open a street concept...
  2. HTI Cybernetics in Sterling Heights to Invest $20.6M in Expansion
    Sterling Heights-based HTI Cybernetics Inc., a provider of automated and robotic welding systems,...
  3. BESA Detroit Restaurant Opens in the Central Business District
    A new restaurant, lounge, and private dining establishment called BESA Detroit has opened on the...
  4. Diamond’s Steak and Seafood Opens in Downtown Royal Oak
    Diamond’s Steak and Seafood, an Adam Merkel Restaurant, opened yesterday in downtown Royal Oak...
  5. Beaumont Health and Universal Health Services to Build $40M Mental Health Hospital in Dearborn
    Beaumont Health in Southfield and Universal Health Services (UHS) today announced they have...
  6. New Royal Oak Health Facility Offers Eastern, Western Medicine
    Holgistic, a new business in Royal Oak that bridges traditional medical care and alternative...