Video Series Helps Viewers Enroll for Health Care Benefits



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DETROIT — The Greater Detroit Area Health Council and St. Francis Cabrini Clinic is releasing animated, three-part health literacy video today.

The video series is catered to adults eligible for health care subsidies or the Healthy Michigan Plan, as well as those who have care benefits for the first time, and/or literacy challenges.

“The fundamentals of understanding health care and retaining benefits are often overlooked,” says Kate Kohn-Parrott, president and CEO of the council. “Many people who enroll for health care with a subsidy or through the Healthy Michigan Plan have never seen a doctor in their lifetime. The concept behind the health literacy videos is to help Michiganders understand their options, how to utilize their health care, and just as importantly, know how to retain their benefits. The content is presented through animation and voiceover to help adults with literacy challenges learn about their health care.”

The council contracted with Detroit-based Saga MKTG LLC to produce the three-part video. The Robert Wood Johnson Foundation provided the funding.

“The need to help build people’s capacity to use and retain their coverage is more important now than ever before,” says Kelly Herron, executive director of Cabrini Clinic. 

The “Pathway to Health Care” videos are available on YouTube at Facebook.com/GDAHC.

The council and the Cabrini Clinic will host a viewing party at Bookies Bar & Grille (2208 Cass Avenue, Downtown Detroit) from 6-7:30 p.m. Aug. 12.

The Cabrini Clinic and the Free Clinics of Michigan offer one-on-one assistance for those who help beyond the information shared in the videos.

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