UpTo Launches Event Streams by Partnering with Westfield U.K.


Published:

DETROIT — UpTo, the social application that empowers your phone's native calendar, announced added capabilities that enable users to follow third-party event streams. UpTo's first major partner for streams is Westfield U.K. UpTo's new functionality will feature the Olympic Games' events, allowing users to follow specific event categories, to see where and when the events are taking place.

"Until now, UpTo has been all about seeing and sharing calendar events with friends, families and co-workers. The latest version of UpTo adds support for third-party event streams, which could be anything from Games events or TV programs, to a local school or community calendar," said Greg Schwartz, Founder and CEO of UpTo. "We are thrilled to be working with Westfield U.K. for such a high profile launch of our latest feature."

Beyond simply notifying attendees of upcoming events, UpTo adds an interactive, social layer to the experience. When a user taps "Join" to indicate that they're going to an event, that event is added to the user's calendar and simultaneously shared with friends via UpTo, Facebook or Twitter. Users can then have conversations around upcoming events and "Like" events within the app. UpTo gives users total control over which events they see and share.

UpTo will feature events happening at Westfield Stratford City and Westfield London during the Games, as well as promote the free Wi-Fi and free mobile charging within these centres. The UpTo application will be promoted to Westfield's visitors on digital screens located throughout these centers as well as across Westfield web properties.

"We are very excited to be working with UpTo, who are taking social media into the next evolution through their social calendar application," said Myf Ryan, General Manager, Marketing, Westfield. "This exciting development will help our customers discover, share and plan to attend our entertaining events with their friends and family."

UpTo integrates with your phone's existing calendar and allows users to share and comment on meetings, appointments and events with a network of friends. With your existing calendar, you can only see your own events and invite people to "attend" your events. With UpTo, you not only see your own events, but you can also see your UpTo friends' upcoming events, share events with relevant groups, share events to Facebook and Twitter, and comment on friends' events - all before the event happens.

The latest release of UpTo enables users to discover new third-party event streams based on their likes and interests, and then "Follow" these streams with a single tap. Once following a stream - such as "TV programs" - users can then view the upcoming events for that stream in their main UpTo feed and simply tap "Join" to add and share that event on UpTo. The new UpTo features an enhanced interface that lets users control which streams appear in their main feed at any given time. The latest version also includes support for Facebook Events, as well as a new "Add Event" screen with Foursquare venue lookup, making it easy to automatically add locations and addresses for any event.

UpTo is currently available for free in the App Store for iPhone users. For additional information, please visit upto.com.

Edit Module
Edit Module Edit Module
Edit ModuleShow Tags

Related Articles

Ford Invests $1B in Argo AI, Works Towards Leading Autonomous Vehicle Market

Dearborn-based automaker Ford Motor Co. today announced a $1 billion investment in Pittsburgh-based Argo AI over the next five years, to develop a virtual driver system for the autonomous vehicle Ford has planned for 2021, and for potential licensing opportunities.

Meridian Winter Blast Set to Coincide With North American International Auto Show

The thirteenth annual Meridian Winter Blast, presented by Quicken Loans, has been moved up several weeks and is now scheduled to coincide with the final weekend of the North American International Auto Show — January 20-22.

Detroit Pistons to Move to Downtown in 2017, will Generate Additional $596.2M in Economic Impact

Agreements under which the Pistons will move to downtown Detroit and begin playing next season at the new Little Caesars Arena in The District Detroit, a $1.2 billion sports and entertainment development, have been announced today.

Ford, UAW-Ford Invest $6M in Motown Museum Expansion

In what will distinguish the company and the union as the lead donor for the project, Ford Motor Co. and UAW-Ford have announced plans to make a $6 million investment in the Detroit-based Motown Museum’s $50 million expansion.

Ford to Launch Fully Autonomous Vehicle for Ride Sharing in 2021

Dearborn-based Ford Motor Co. has announced its intent to have a high-volume, fully autonomous SAE level 4-capable vehicle in commercial operation in 2021 in a ride-hailing or ride-sharing service.
Edit ModuleShow Tags

Most Popular

  1. Ford Building in Downtown Detroit Acquired by The Sterling Group, Improvements Planned
    The Sterling Group, a multi-faceted real estate company, has closed on the acquisition of the...
  2. Detroit’s Condominium Market Projected to Reach $100M in Sales This Year, New Projects on Horizon
    Detroit’s condominium market is projected to reach $100 million in new and existing sales this...
  3. Dana Inc. to Acquire U.S. Manufacturing Corp.'s Michigan Operations for $100M
    Northwest Ohio-based world leader in highly engineered solutions, Dana Inc., today announced a...
  4. Ferndale’s GreenSpace Café to Host First Vegan and Vegetarian Speed Dating Event in Michigan
    Ferndale-based GreenSpace Café, a plant-based vegetarian and vegan restaurant owned by Dr. Joel...
  5. Entrepreneur-YOU Conference Set for March 15 at Walsh College in Troy
    Registration is now open for the sixth annual Southeast Michigan Women’s Entrepreneur-YOU...
  6. Livonia-based Pet Supplies Plus Plans to Add 60 Stores This Year, Grow to 450 Locations
    Livonia-based Pet Supplies Plus, the nation’s largest pet franchise, today announced it will...