David Bradley // Owner, Bradley Dental, Warren; Studio 32, Farmington Hills


DBIZ: Where are you?
DB: In Chicago. I’m speaking at Strategic Communication, one of four seminars offered each year by the Crabtree Group, where I’m a consultant. It’s a business strategist organization that works with dental practices from Barbados to Quebec. We concentrate on team-building, customer loyalty, accountability, and a host of other disciplines.

DBIZ: What best practices do you prescribe?
DB: The main message is this: Dental practitioners who work well together at the office — and I mean the whole team — represent their patients so much better. It’s about making the office ideal, so all of the positive energy rubs off on the patients. In other seminars, and within our consulting practice, we address finance, controlling overhead, leadership, sales, and a
number of other training programs.

DBIZ: How has dentistry changed over the years?
DB: It’s no longer drill, fill, and bill. With new technologies and new systems, patients are much more comfortable. We really work closely with patients to identify their overall goals. At the end of the day, everyone wants that million-dollar smile.

DBIZ: Why two practices?
DB: Bradley Dental is a family practitioner, while Studio 32 is a concierge practice, where we’re open 24 hours a day. We work one-on-one with people for whatever they need. We may have a celebrity come in for a couple of days, but they don’t want anyone to know they’re there. If a rock star has an accident at a concert, we can fix everything that night. The name comes from Studio 54 (formerly in New York), which was the club to be at, and no one talked about (what went on there) unless you were in the circle. We have 32 teeth, so Studio 32. It’s for people who want that private environment; our clients come from around the region, or they fly in and fly out.

DBIZ: Do dentistry schools provide enough management training?
DB: When I came out of school 20 years ago there were no business classes, and it isn’t much better today. We pick up the slack. A dentist practice is a business, which is structured to make a profit. The best way to manage patients is to better manage the office. If every team member owns their position, things are so much better. db — R.J. King

Edit Module
Edit Module Edit Module
Edit ModuleShow Tags

Related Articles

PDA Q&A: Cedric Ballarin

Vice President, Faurecia North America, Auburn Hills

PDA Q&A: David Moncur

Principal, Moncur Associates, Southfield


DR. PARTHA NANDI || Founder and CEO, ‘Ask Dr. Nandi,’ Sterling Heights


NICHOLAS J. STASEVICH || Shareholder, Butzel Long, Detroit

PDA Q&A: John Hale

The E-Interview: John Hale // President, Corporate Travel Service Inc., Dearborn Heights
Edit ModuleShow Tags

Most Popular

  1. 30 in Their Thirties: Amy Peterson // 35
    Since she was a young girl in Jamestown, N.Y., Amy Peterson wanted to work for a Major League...
  2. Guest Blog: Dispelling Myths Behind the H1-B Visa Controversy
    Here we go again in the immigration reform debate, controversy simmering where it doesn't belong.
  3. Multi-Media Company to Revamp Vacant School in Highland Park for New HQ
    Rochester-based Modern Tribe Communications Inc. a, multi-media company, plans to invest $3...
  4. City of Southfield Buys Shuttered Northland Mall, Plans to Demolish, Sell Property
    The city of Southfield today announced it has purchased the closed Northland Center mall for $2.4...
  5. West Meets East: Varnum Law Firm Moves into Federal Reserve Building
    Varnum, a Grand Rapids-based law firm, has now moved into its new Detroit office in the Federal...
  6. Guest Blog: Fueled by SBA, Michigan Small Businesses Rebound
    There is some great news about Michigan, in case you haven’t heard: Small business is back.