PDA Q&A

David Bradley // Owner, Bradley Dental, Warren; Studio 32, Farmington Hills




DBIZ: Where are you?
DB: In Chicago. I’m speaking at Strategic Communication, one of four seminars offered each year by the Crabtree Group, where I’m a consultant. It’s a business strategist organization that works with dental practices from Barbados to Quebec. We concentrate on team-building, customer loyalty, accountability, and a host of other disciplines.

DBIZ: What best practices do you prescribe?
DB: The main message is this: Dental practitioners who work well together at the office — and I mean the whole team — represent their patients so much better. It’s about making the office ideal, so all of the positive energy rubs off on the patients. In other seminars, and within our consulting practice, we address finance, controlling overhead, leadership, sales, and a
number of other training programs.

DBIZ: How has dentistry changed over the years?
DB: It’s no longer drill, fill, and bill. With new technologies and new systems, patients are much more comfortable. We really work closely with patients to identify their overall goals. At the end of the day, everyone wants that million-dollar smile.

DBIZ: Why two practices?
DB: Bradley Dental is a family practitioner, while Studio 32 is a concierge practice, where we’re open 24 hours a day. We work one-on-one with people for whatever they need. We may have a celebrity come in for a couple of days, but they don’t want anyone to know they’re there. If a rock star has an accident at a concert, we can fix everything that night. The name comes from Studio 54 (formerly in New York), which was the club to be at, and no one talked about (what went on there) unless you were in the circle. We have 32 teeth, so Studio 32. It’s for people who want that private environment; our clients come from around the region, or they fly in and fly out.

DBIZ: Do dentistry schools provide enough management training?
DB: When I came out of school 20 years ago there were no business classes, and it isn’t much better today. We pick up the slack. A dentist practice is a business, which is structured to make a profit. The best way to manage patients is to better manage the office. If every team member owns their position, things are so much better. db — R.J. King

Related Articles

PDA Q&A: Jerome Raska

An e-interview with Jerome Raska, the president of Blumz by JRDesigns in Ferndale.

PDA: Q&A David Woessner

PDA Q&A: Steve Lowisz

The CEO of Qualigence International talks about recruiting top talent.

PDA Q&A: Ted Stahl

The chairman of GroupeStahl talks about The Great Race.

PDA Q&A: Alan Whitman

Office Managing Partner, Baker Tilly, Southfield

Most Popular

  1. Exclusive: Downtown Royal Oak Draws Four Restaurants, Including B Spot Burgers
    Four new restaurants are coming to downtown Royal Oak, including a B Spot Burgers by Iron Chef...
  2. DSO to Kick Off 2015 with Televised Gala, Performance
    The Detroit Symphony Orchestra is teaming up with Detroit Public Television to ring in 2015 with...
  3. Midtown and Northwest Detroit Draw New Apartments, Businesses, Expansions
    Business is booming in Midtown and northwest Detroit, where several stores and restaurants are...
  4. ‘Hell’s Kitchen’ Heads to Southfield for First-Ever Michigan Casting Call
    The Great Lakes Culinary Center in Southfield may be best known for its cooking classes,...
  5. Alaskan Brewing Co. Enters Eastern Time Zone Via Michigan Market
    Alaskan Brewing Co. is bringing its products for the first time to the Eastern time zone,...
  6. M-1 Rail Line App Will Highlight Merchants, Tours, and Landmarks
    With construction under way on the M-1 Rail line in Detroit, the Woodward Avenue Action...