Former GM executive Mark LaNeve Joins Global Team Ford


Published:

DEARBORN — Marketing and automotive veteran Mark R. LaNeve has been named Chief Operating Officer of WPP Group's Global Team Ford, as was announced Wednesday. 

"Much has been accomplished over the past year in restructuring and building our business; the time is right to bring in a new operational leader who will help take us to the next level," said CEO of Global Team Ford, Satish Korde. "Mark is not only a great industry veteran, he's a seasoned marketing and automotive executive.”

LaNeve has a strong background in retail, luxury, and the service industry, and brings a diverse amount of operational experience to this role. Mark and Korde will stay closely linked on the business. They will provide Ford Motor Company “with the creativity and innovation that have been a hallmark of this operation since its inception in 2007," Korde said

LaNeve will report to Korde and globally lead the strategy and overall operations for the Ford and Lincoln businesses. "Ford is an iconic brand with outstanding leadership, great products, and an even better future," LaNeve said. "With several options for returning to the industry I love, returning home to Detroit to be part of the Ford team through WPP was simply an opportunity I couldn't pass up."

"Mark's joining the WPP team adds a whole new dimension to our global capability," said WPP Group Chief Executive, Sir Martin Sorrell. "The great partnership which we enjoy with Ford will be strengthened even further."

LaNeve most recently served as Executive Vice President and Chief Marketing Officer at Allstate Insurance Company, where he led a realignment of the sales and marketing business and launched the award winning "Mayhem" campaign.  Prior to joining Allstate in 2009, LaNeve began his career at General Motors, where he served as Vice President of Sales, Service, and Marketing. In 2003, he was named "Grand Marketer of the Year" by Brandweek magazine for his success with the Cadillac brand.

Edit Module
Edit Module Edit Module
Edit ModuleShow Tags

Related Articles

20th Annual Kidney Walk Planned at Detroit Zoo

For the 20th year, the National Kidney Foundation of Michigan is asking the community to join more than 8,000 walkers and supporters May 15 for the annual Kidney Walk at the Detroit Zoo to fight kidney disease.

Annual Detroit Zoo Fundraiser to Return in June with Penguin Theme

The Detroit Zoological Society’s annual Sunset at the Zoo fundraiser will return in June with a penguin theme to celebrate the Detroit Zoo’s new Polk Penguin Conservation Center.

Dearborn Sausage Co. Adds New Chicken Products

Dearborn Sausage Company has developed five new fully-cooked, low-calorie chicken sausages for grilling outside or preparing inside, or using in other recipes.

Tom Gores, Dan Gilbert Plan to Bring Major League Soccer to Detroit

Detroit Pistons owner Tom Gores and Cleveland Cavaliers owner Dan Gilbert announced today they are partnering to bring a Major League Soccer club to downtown Detroit.

Beaumont Pediatric Rehabilitation Center Opens in Macomb Township

Beaumont Children's, part of the Beaumont Health system, has opened a children’s rehabilitation service center in Macomb Township.
Edit ModuleShow Tags

Most Popular

  1. Link Detroit Completes $21M Project Connecting Walking, Biking Paths
    The partners of Link Detroit have completed a collection of five projects connecting 20 miles of...
  2. Birmingham Nears 100% Occupancy as More Retailers Plan Openings
    Downtown Birmingham — which boasts a 97 percent business occupancy rate — is preparing for...
  3. Consumers Energy Tops Annual Goal Early, Invests $1B with Michigan Companies
    Consumers Energy today announced it has invested more than $1 billion in less than a year with...
  4. Long-Term Talent Supply May Threaten Demand for Most Jobs in Michigan
    Michigan’s top economic leaders today issued a series of findings that show the state is...
  5. Multi-room Escape Game Opens in Westland
    A live-action game in which participants have 45 minutes to escape a series of rooms by solving...
  6. National Kidney Foundation Expands Programs, Moves to Larger Office in Detroit
    Given the rising need for programs and services related to good kidney health, the National...