Former GM executive Mark LaNeve Joins Global Team Ford


Published:

DEARBORN — Marketing and automotive veteran Mark R. LaNeve has been named Chief Operating Officer of WPP Group's Global Team Ford, as was announced Wednesday. 

"Much has been accomplished over the past year in restructuring and building our business; the time is right to bring in a new operational leader who will help take us to the next level," said CEO of Global Team Ford, Satish Korde. "Mark is not only a great industry veteran, he's a seasoned marketing and automotive executive.”

LaNeve has a strong background in retail, luxury, and the service industry, and brings a diverse amount of operational experience to this role. Mark and Korde will stay closely linked on the business. They will provide Ford Motor Company “with the creativity and innovation that have been a hallmark of this operation since its inception in 2007," Korde said

LaNeve will report to Korde and globally lead the strategy and overall operations for the Ford and Lincoln businesses. "Ford is an iconic brand with outstanding leadership, great products, and an even better future," LaNeve said. "With several options for returning to the industry I love, returning home to Detroit to be part of the Ford team through WPP was simply an opportunity I couldn't pass up."

"Mark's joining the WPP team adds a whole new dimension to our global capability," said WPP Group Chief Executive, Sir Martin Sorrell. "The great partnership which we enjoy with Ford will be strengthened even further."

LaNeve most recently served as Executive Vice President and Chief Marketing Officer at Allstate Insurance Company, where he led a realignment of the sales and marketing business and launched the award winning "Mayhem" campaign.  Prior to joining Allstate in 2009, LaNeve began his career at General Motors, where he served as Vice President of Sales, Service, and Marketing. In 2003, he was named "Grand Marketer of the Year" by Brandweek magazine for his success with the Cadillac brand.

Edit Module
Edit Module Edit Module
Edit ModuleShow Tags

Related Articles

Ford Invests $1B in Argo AI, Works Towards Leading Autonomous Vehicle Market

Dearborn-based automaker Ford Motor Co. today announced a $1 billion investment in Pittsburgh-based Argo AI over the next five years, to develop a virtual driver system for the autonomous vehicle Ford has planned for 2021, and for potential licensing opportunities.

Meridian Winter Blast Set to Coincide With North American International Auto Show

The thirteenth annual Meridian Winter Blast, presented by Quicken Loans, has been moved up several weeks and is now scheduled to coincide with the final weekend of the North American International Auto Show — January 20-22.

Detroit Pistons to Move to Downtown in 2017, will Generate Additional $596.2M in Economic Impact

Agreements under which the Pistons will move to downtown Detroit and begin playing next season at the new Little Caesars Arena in The District Detroit, a $1.2 billion sports and entertainment development, have been announced today.

Ford, UAW-Ford Invest $6M in Motown Museum Expansion

In what will distinguish the company and the union as the lead donor for the project, Ford Motor Co. and UAW-Ford have announced plans to make a $6 million investment in the Detroit-based Motown Museum’s $50 million expansion.

Ford to Launch Fully Autonomous Vehicle for Ride Sharing in 2021

Dearborn-based Ford Motor Co. has announced its intent to have a high-volume, fully autonomous SAE level 4-capable vehicle in commercial operation in 2021 in a ride-hailing or ride-sharing service.
Edit ModuleShow Tags

Most Popular

  1. Ford Building in Downtown Detroit Acquired by The Sterling Group, Improvements Planned
    The Sterling Group, a multi-faceted real estate company, has closed on the acquisition of the...
  2. Detroit’s Condominium Market Projected to Reach $100M in Sales This Year, New Projects on Horizon
    Detroit’s condominium market is projected to reach $100 million in new and existing sales this...
  3. Dana Inc. to Acquire U.S. Manufacturing Corp.'s Michigan Operations for $100M
    Northwest Ohio-based world leader in highly engineered solutions, Dana Inc., today announced a...
  4. Ferndale’s GreenSpace Café to Host First Vegan and Vegetarian Speed Dating Event in Michigan
    Ferndale-based GreenSpace Café, a plant-based vegetarian and vegan restaurant owned by Dr. Joel...
  5. Entrepreneur-YOU Conference Set for March 15 at Walsh College in Troy
    Registration is now open for the sixth annual Southeast Michigan Women’s Entrepreneur-YOU...
  6. Livonia-based Pet Supplies Plus Plans to Add 60 Stores This Year, Grow to 450 Locations
    Livonia-based Pet Supplies Plus, the nation’s largest pet franchise, today announced it will...