Former GM executive Mark LaNeve Joins Global Team Ford


Published:

DEARBORN — Marketing and automotive veteran Mark R. LaNeve has been named Chief Operating Officer of WPP Group's Global Team Ford, as was announced Wednesday. 

"Much has been accomplished over the past year in restructuring and building our business; the time is right to bring in a new operational leader who will help take us to the next level," said CEO of Global Team Ford, Satish Korde. "Mark is not only a great industry veteran, he's a seasoned marketing and automotive executive.”

LaNeve has a strong background in retail, luxury, and the service industry, and brings a diverse amount of operational experience to this role. Mark and Korde will stay closely linked on the business. They will provide Ford Motor Company “with the creativity and innovation that have been a hallmark of this operation since its inception in 2007," Korde said

LaNeve will report to Korde and globally lead the strategy and overall operations for the Ford and Lincoln businesses. "Ford is an iconic brand with outstanding leadership, great products, and an even better future," LaNeve said. "With several options for returning to the industry I love, returning home to Detroit to be part of the Ford team through WPP was simply an opportunity I couldn't pass up."

"Mark's joining the WPP team adds a whole new dimension to our global capability," said WPP Group Chief Executive, Sir Martin Sorrell. "The great partnership which we enjoy with Ford will be strengthened even further."

LaNeve most recently served as Executive Vice President and Chief Marketing Officer at Allstate Insurance Company, where he led a realignment of the sales and marketing business and launched the award winning "Mayhem" campaign.  Prior to joining Allstate in 2009, LaNeve began his career at General Motors, where he served as Vice President of Sales, Service, and Marketing. In 2003, he was named "Grand Marketer of the Year" by Brandweek magazine for his success with the Cadillac brand.

Edit Module
Edit Module Edit Module
Edit ModuleShow Tags

Related Articles

Ford to Launch Fully Autonomous Vehicle for Ride Sharing in 2021

Dearborn-based Ford Motor Co. has announced its intent to have a high-volume, fully autonomous SAE level 4-capable vehicle in commercial operation in 2021 in a ride-hailing or ride-sharing service.

Ford to Auction Aviation-inspired Mustang

Dearborn-based Ford Motor Co. has unveiled a new aviation-inspired Mustang, which will be auctioned off to benefit the Wisconsin-based Experimental Aircraft Association’s youth education programs.

Fontinalis Partners Closes on $100M Mobility Fund

Fontinalis Partners, a Detroit-based venture capital firm, has closed on its second fund, Fontinalis Capital Partners II L.P., for $100 million. The new fund will invest in companies working on next-generation mobility technologies.

Tropical Smoothie Opens Westland Location

Tropical Smoothie Cafe, a fast casual restaurant that focuses on smoothies and healthy food options, has opened a new location in Westland. The new location is the company’s 37th store in Michigan and 500th store total.

Sophia Loren Event to be Held at Detroit Opera House

An event featuring Italian film actress Sophia Loren will take place at the Detroit Opera House this fall.
Edit ModuleShow Tags

Most Popular

  1. American Expedition Vehicles Completes Move to New Wixom Headquarters
    American Expedition Vehicles, a company that designs and manufactures Jeep accessories and...
  2. Two-level Corktown Loft in Detroit Draws Record Price of $531K
    Corktown has drawn a record price for a residential loft in Detroit’s oldest neighborhood, a...
  3. Olga’s Kitchen to Expand Across Michigan, Remodel Existing Restaurants
    Livonia-based Olga’s Kitchen Inc. plans to expand across Michigan, with up to 10 new locations...
  4. BAE System Awarded $54M to Supply Upgraded Vehicles to Brazilian Army
    Under a new U.S. Foreign Military Sales contract, BAE Systems, a global defense, security, and...
  5. Paradise Valley in Detroit Grows, Mixed-use Development Planned Behind Music Hall
    Rainy Hamilton, principal of Hamilton Anderson Associates in Detroit, plans to break ground early...
  6. Luxury Space: New $3.5M Penthouse in Downtown Birmingham Now on the Market
    Bailey Schmidt Inc., a Birmingham-based, full-service real estate company, is seeking a buyer for...