Detroit, Je t’aime: Documentary on Detroit’s DIY Spirit In the Works


Published:

DETROIT — Nora Mandray (director/producer) and Hélène Bienvenu (co-producer) are part of the “Generation Y” who believes that Detroit, Mich., is a laboratory for tomorrow. They’re a duo of French filmmakers, and they’ve been working for over a year on an interactive documentary project supported by the French Film Institute.

DETROITJETAIME.COM talks about the DIY spirit that’s leading the Motor City, known for the assembly line, into a new collaborative economy. The interactive documentary tells three interwoven stories about the future of shared resources and community-building in the post-industrial era: a group of female mechanics, an urban farmer, and a hacker are each changing Detroit into a sustainable city, by starting small-scale DIY projects with their own means.

“At a time of economic crisis, there’s no other place to look than Detroit. Detroiters have this urge to build the society of tomorrow – based on social, racial, food, environmental, and digital justice.” says Nora, the director. As an interactive film, DETROITJETAIME.COM aims at inspiring its viewers to take action. At any point of the story, a “DIY Toolbox” will feature guidelines for viewers to create their own DIY projects (from basic bike repairs to LED light projects, and urban farming).

“During our time in the city, we’ve volunteered in many urban farms, taken part in as many workshops, shared dinners, drinks, conversations, moments... that’s how we not only built trust with Detroiters, but also became Detroiters ourselves!” says Helene, co-producer.

DETROITJETAIME.COM is a nod to the city’s French roots (founded by Cadillac in 1701), and as such it bridges Detroit and Europe by calling for people from both sides to submit personal stories and share ideas.

In order to remain independent and involve the community in the filmmaking process, Nora and Hélène are now crowdfunding on Kickstarter until July 30th, 2012. In order to finish their film production, they’re looking to raise $25,000 in 30 days. In its first day, their project was selected as a Staff Pick by Kickstarter. So far, it’s been featured in The Huffington Post, Glamour Magazine, Le Monde, and Les Inrockuptibles.

The interactive documentary itself will be released by January 2013.

Edit Module
Edit Module Edit Module
Edit ModuleShow Tags

Related Articles

Ford to Auction Aviation-inspired Mustang

Dearborn-based Ford Motor Co. has unveiled a new aviation-inspired Mustang, which will be auctioned off to benefit the Wisconsin-based Experimental Aircraft Association’s youth education programs.

Fontinalis Partners Closes on $100M Mobility Fund

Fontinalis Partners, a Detroit-based venture capital firm, has closed on its second fund, Fontinalis Capital Partners II L.P., for $100 million. The new fund will invest in companies working on next-generation mobility technologies.

Tropical Smoothie Opens Westland Location

Tropical Smoothie Cafe, a fast casual restaurant that focuses on smoothies and healthy food options, has opened a new location in Westland. The new location is the company’s 37th store in Michigan and 500th store total.

Sophia Loren Event to be Held at Detroit Opera House

An event featuring Italian film actress Sophia Loren will take place at the Detroit Opera House this fall.

Kellogg Establishes Venture Capital Fund

Battle Creek-headquartered Kellogg Co. has announced plans to invest $100 million in start-up businesses working on new ingredients, foods, packaging, technology, and more, through its new venture capital fund.
Edit ModuleShow Tags

Most Popular

  1. Saint Joseph Mercy Health System First in Michigan to Offer Knee Surgery Cooling Treatment
    Pontiac-based St. Joseph Mercy Oakland, a member of Saint Joseph Mercy Health System, is the...
  2. Stroh’s Returns to Detroit, Announces Release Date for New Pilsner
    Stroh Brewery Co., one of Michigan’s oldest brands, will return to brewing beer in Detroit with...
  3. Ford and Jose Cuervo Partner to Develop Sustainable Auto Materials
    Dearborn-based Ford Motor Co. is partnering with Jose Cuervo, a New Jersey tequila producer, to...
  4. Toyota Contributes $1.4M to Michigan Science Center STEM Education
    Toyota Motor North America, which operates the Toyota Technical Center in Ann Arbor, has donated...
  5. Anytime Fitness Opens in Ferndale, More Locations in Metro Detroit Planned
    Anytime Fitness, a 24-hour gym franchise, has opened a new 6,000-square-foot location on Woodward...
  6. MEDC Reaches $1.2M Purchase Agreement to Create Connected Vehicle Facility at Willow Run
    Michigan Economic Development Corp. has reached a $1.2 million purchase agreement for the...