Kelle Ilitch

Pure Element Pilates, West Bloomfield Township


Published:

Soon after opening a bar intensity and Pilates studio in West Bloomfield Township last November, Kelle Ilitch started getting national inquiries for a 55-minute strengthening and lengthening workout that she and a team member developed. “We’re starting to begin licensing locations in Colorado, New York, and Maryland,” says Ilitch, owner of Pure Element Pilates. Offering a broad range of exercise sessions — from one-on-one training to 22-person classes — Ilitch (right, standing) has built up a steady and loyal following, including newcomer Chris Chelios, a star defenseman for the Detroit Red Wings. “I’ve done yoga for about three years, but one hour of doing Pilates is tougher than any practice,” says Chelios (bottom). “I really picked it up in California [during the offseason]. It’s an intense workout. It really helps me with my balance and strength.” A back injury a few years ago helped inspire Ilitch to open a well-equipped exercise studio. “I was traveling and and I kept asking myself, ‘Why doesn’t  Detroit have these New York- and Los Angeles-style studios?’” Working with Alicia Usiondek (left), a certified trainer and one of 12 top team members, Ilitch says Pilates has been rising in popularity. “The exercises strengthen both sides of the body, so one side doesn’t dominate.”

Edit Module
Edit Module Edit Module
Edit ModuleShow Tags

Related Articles

Lovio George Names Account Executive

McLaren Macomb Hospital Launches In-home Support Program

McLaren Macomb Hospital, Medstar Ambulance, and Henry Ford Macomb Hospital have partnered to launch a program providing in-home support to recently discharged patients. Medstar paramedics will follow up with patients to help them remain on track with medications and physician directions.

Michigan Film Office Heads in New Direction, Changes Name

The Michigan Film Office has changed it name and is taking a new, broader approach to attract businesses to the state after the legislature ended its film incentive program in July. The new Michigan Film & Digital Media Office will work to draw companies that create content in channels such as social media, animation, and gaming.

Wayne State Study: Air Pollution Exposure Causes Liver Fibrosis

Exposure to air pollution has a direct adverse effect on the liver and causes liver fibrosis, an illness associated with liver cancer, says a new study released by Wayne State University.

Detroit Chinese Business Association to Host Investment Forum

The USA-China Business Forum hosted by the Detroit Chinese Business Association, to center on foreign direct investments and networking opportunities, will be held on Sept. 21 at the Troy Marriott. A golf outing will be held the following day.
Edit ModuleShow Tags